Riyandri Nuhrian, Cempaka (2022) “ PEMBUATAN DESAIN INTERAKTIF DALAM MENINGKATKAN ENGGAGEMENT RATE PADA INSTAGRAM @TSELJABOTABEKJABAR“. Diploma thesis, Politeknik Negeri Media Kreatif Jakarta.
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Abstract
In the current era, especially during the Covid-19 pandemic, the internet is very important for society. Through the internet, people can access freely in various places. On Instagram @tseljabotabekjabar the lack of interaction content such as quiz content, giveaway, quotes, and so on, thus there is no increase in the engagement rate on Instagram @tseljabotabekjabar. So the formulation of the problem in this final project is how to make interactive designs in increasing engagement rate on Instagram @tseljabotabekjabar. To find out how to increase the engagement rate, the author uses the theory of AIDA, SWOT, and STP analysis. Based on the theoretical analysis above, to increase the engagement rate on Instagram @tseljabotabekjabar, an interactive design optimization strategy is needed. In this case, the strategy implemented is to apply 2 principles, namely, layout and components.
Keywords: Enggagement Rate, AIDA, SWOT, STP, @ tseljabotabekjabar
Di era saat ini khususnya saat pandemic Covid-19 internet sangatlah penting bagi masyarakat. Melalui internet masyarakat dapat mengakses bebas diberbagai tempat. Pada instagram @tseljabotabekjabar kurangnya konten interaksi seperti konten kuis, giveaway, quotes, dan lain sebagainya, dengan begitu tidak adanya peningkatan engagement rate pada instagram @tseljabotabekjabar. Maka rumusan masalah pada tugas akhir ini adalah bagaimana pembuatan desain interaktif dalam meningkatkan engagement rate pada instagram @tseljabotabekjabar. Untuk mengetahui cara meningkatkan enggagement rate penulis menggunakan teori analisis AIDA, SWOT, dan STP. Berdasarkan Analisis Teori diatas Untuk meningkatkan engagement rate pada instagram @tseljabotabekjabar diperlukan strategi optimasi desain interaktif. Dalam hal ini strategi yang dilakukan menerapkan 2 hal prinsip yaitu, layout dan komponen.
Kata Kunci : Enggagement Rate, AIDA, SWOT, STP, @tseljabotabekjabar
Item Type: | Thesis (Diploma) |
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Additional Information: | Pembimbing 1 : Dyama Khazim, S.E., M.I.Kom Pembimbing 2 : Yudha Pradana, M. Pd |
Uncontrolled Keywords: | Keywords: Enggagement Rate, AIDA, SWOT, STP, @ tseljabotabekjabar Kata Kunci : Enggagement Rate, AIDA, SWOT, STP, @tseljabotabekjabar |
Subjects: | L Education > L Education (General) L Education > LA History of education |
Divisions: | Polimedia Jakarta > Jurusan Penerbitan > Prodi Periklanan |
Depositing User: | Cempaka Riyandri Nuhrian |
Date Deposited: | 12 Sep 2022 08:22 |
Last Modified: | 12 Sep 2022 08:22 |
URI: | http://repository.polimedia.ac.id/id/eprint/1292 |