EKSPLORASI SILUET, STYLE, DAN PENEMPATAN MOTIF PADA BUSANA WANITA PLUS SIZE (Studi Kasus: Marchemode)

Farah Dina, Nadhifah (2022) EKSPLORASI SILUET, STYLE, DAN PENEMPATAN MOTIF PADA BUSANA WANITA PLUS SIZE (Studi Kasus: Marchemode). Diploma thesis, Politeknik Negeri Media Kreatif.

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Abstract

ABSTRACT
The plus size fashion phenomenon has now become the concern of various fashion
brands in Indonesia, one of which is Marchemode. In producing clothing,
Marchemode usually uses a formal casual style and has not facilitated sizes of XXL
or more, but with increasing insight into e-commerce, Marchemode has actually
received more requests from plus size female customers to provide sizes XXL or
more. The author collects data on the problems experienced by Marchemode
regarding plus size women's clothing through questionnaires, user interviews, and
partner interviews by exploring silhouettes, styles, and placement of motifs. Then
the fashion design created based on the results of the questionnaire and according
to the request of the prospective user, namely designing plus size women's clothing
with classic feminine styles and vintage looks and paying attention to the
appropriate silhouette and motif placement to be applied to plus size women's
clothing.
Keyword: Exploration, Plus Size, Fashion
ABSTRAK
Fenomena busana plus size kini menjadi perhatian dari berbagai brand fashion di
Indonesia, salah satunya yaitu Marchemode. Dalam memproduksi busana,
Marchemode biasa menggunakan style formal casual dan belum memfasilitasi
ukuran XXL atau lebih, namun semakin meningkatnya insight pada e-commerce
justru Marchemode semakin banyak menerima permintaan dari customer wanita
plus size untuk menyediakan ukuran XXL atau lebih. Penulis melakukan
pengumpulan data terhadap permasalahan yang dialami oleh Marchemode
mengenai busana wanita plus size melalui kuesioner, wawancara user, dan
wawancara mitra dengan mengeksplorasi siluet, style, dan penempatan motif. Maka
rancangan busana yang diciptakan berdasarkan hasil kuesioner dan sesuai
permintaan calon user yakni merancang busana wanita plus size dengan style classic
feminine dan vintage look serta memperhatikan siluet dan penempatan motif yang
sesuai untuk di aplikasikan pada busana wanita plus size.
Kata kunci: Ekplorasi, Plus Size, Busana

Item Type: Thesis (Diploma)
Additional Information: Dosen Pembimbing 1 : Pratiwi Kusumowardhani, M.Ds Dosen Pembimbing 2 : Pingki Indriantri, M.Ds
Uncontrolled Keywords: Busana Wanita, Vintage, Plus Size
Subjects: L Education > L Education (General)
N Fine Arts > NC Drawing Design Illustration
Divisions: Polimedia Jakarta > Jurusan Desain > Prodi Desain Mode
Depositing User: Nadhifah Farah Dina
Date Deposited: 22 Sep 2022 06:48
Last Modified: 22 Sep 2022 06:48
URI: http://repository.polimedia.ac.id/id/eprint/1971

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