Zuhud Raudhoh, Azmi (2022) Pembuatan Caption Dalam Meningkatkan Call To Action Audiens Sebagai Copy Writer. Diploma thesis, Politeknik Negeri Media Kreatif Jakarta.
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Abstract
Social media Instagram is one of the media that is often used in promotional activities through the internet in this modern era. This phenomenon encourages the Birdie Indonesia brand to use Instagram in promoting its products, in its manufacture all of which have an important role, one of which is making captions to give calls to action to the audience. describe the role of copy writers in the process of creating Instagram content. with the data collection methods carried out namely observation, heritage studies, and online data searches. The result of the caption that is made is to give a call to action to the audience to make a purchase or interaction.
Keywords: Social media, copy writing, content writer, Birdie Indonesi.
Media sosial Instagram merupakan salah satu media yang kerap digunakan dalam aktivitas kegiatan promosi melalui internet di era modern ini. Fenomena ini mendorong brand Birdie Indonesia untuk memanfaatkan Instagram dalam mempromosikan produknya, dalam pembuatannya semuanya memiliki peran penting salah satunya pembuatan caption untuk memberikan call to action kepada audiens. mendeskripsikan peran copy writer dalam proses pembuatan caption Instagram. dengan metode pengumpulan data yang dilakukan yaitu observasi, studi pusaka, dan penelusuran data online. Hasil dari caption yang di buat adalah memberikan call to action kepada audiens agar melakukan pembelian ataupun interaksi.
Kata Kunci: Social media, copy writing, content writer, Birdie Indonesia
Item Type: | Thesis (Diploma) |
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Additional Information: | Dosen Pembimbing I : Dyama Khazim, S.E., M.I.Kom Dosen Pembimbing II : Tommy Aj'rul Naim, S.I.Kom |
Uncontrolled Keywords: | Keywords: Social media, copy writing, content writer, Birdie Indonesi. Kata Kunci: Social media, copy writing, content writer, Birdie Indonesia |
Subjects: | L Education > L Education (General) L Education > LA History of education |
Divisions: | Polimedia Jakarta > Jurusan Penerbitan > Prodi Periklanan |
Depositing User: | azmi zuhud raudhoh |
Date Deposited: | 26 Sep 2022 06:49 |
Last Modified: | 26 Sep 2022 06:49 |
URI: | http://repository.polimedia.ac.id/id/eprint/2143 |