Sadewo, Ridhan (2022) Pembuatan desain visual feeds Instagram untuk meningkatkan public awareness Global Millennial Group. Diploma thesis, Politeknik Negeri Media Kreatif Jakarta.
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Abstract
The purpose of this final project is to increase public awareness of the Global
Millennial Group company through an attractive visual Instagram design using
the AIDA marketing strategy model of attention, interest, desire and action. This
marketing strategy becomes very important and is the main key to success in
attracting audience interest. Through the stages that have been passed, it can
be concluded that visual development and its strategy are important for the
progress and development of the company so that it is better known by the
public and to create good public awareness and in line with expectations.
Keywords: AIDA, Global Millennial Group, Instagram, Interest in Reading,
Awareness
Tujuan dari tugas akhir ini adalah untuk meningkatkan kesadaran masyarakat
terhadap perusahaan Global Millennial Group melalui desain visual Instagram
yang menarik menggunakan model strategi pemasaran AIDA yaitu attention,
interest, desire dan action. Strategi pemasaran ini menjadi sangat penting dan
menjadi kunci utama keberhasilan dalam menarik minat audiens. Melalui
tahapan-tahapan yang telah dilalui, dapat disimpulkan bahwa pengembangan
visual dan strateginya penting untuk kemajuan dan perkembangan perusahaan
agar lebih dikenal oleh publik dan menciptakan kesadaran publik yang baik dan
sesuai dengan harapan.
Kata Kunci : AIDA, Global Millennial Group, Instagram, Minat Baca,
Awareness
Item Type: | Thesis (Diploma) |
---|---|
Additional Information: | Pembimbing I : Drs. Sudrajat., MM. Pembimbing II : Ingrid Veronica Kusumawardani, S.S., M.Pd. |
Uncontrolled Keywords: | Keywords: AIDA, Global Millennial Group, Instagram, Interest in Reading, Awareness Kata Kunci : AIDA, Global Millennial Group, Instagram, Minat Baca, Awareness |
Subjects: | L Education > L Education (General) L Education > LA History of education |
Divisions: | Polimedia Jakarta > Jurusan Penerbitan > Prodi Periklanan |
Depositing User: | Ridhan sadewo |
Date Deposited: | 20 Oct 2022 01:57 |
Last Modified: | 20 Oct 2022 01:57 |
URI: | http://repository.polimedia.ac.id/id/eprint/3247 |