REBRANDING MEDIA SOSIAL INSTAGRAM EMPAT COFFEE DALAM UPAYA MENINGKATKAN DAYA TARIK KONSUMEN

Purba, Paus Jadiaman (2022) REBRANDING MEDIA SOSIAL INSTAGRAM EMPAT COFFEE DALAM UPAYA MENINGKATKAN DAYA TARIK KONSUMEN. Diploma thesis, Politeknik Negeri Media Kreatif.

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Abstract

In writing this final report, it was carried out on Empat Coffee in the form of Instagram social media design as an effort to increase consumer attractiveness in the Empat Coffee business. In this Empat Coffee social media design, the data collection methods that the author uses are library research, interviews, and observations. The result of Empat Coffee's social media design is in the form of an attractive design. The design concept that the author did was to display and combine visual elements such as typography, shapes, and other supporting visual elements to look very appropriate and attractive for Empat Coffee's business. The colors used in the social media design of Empat Coffee's Instagram are using several colors developed from the concept of Empat Coffee itself, namely brown and dark green so that it looks appropriate when juxtaposed with Empat Coffee's business, the author only uses 1 font in the rebranding, namely poppin with a size of 32 points. Then the software that the author uses is adobe photoshop CC 2020 software and adobe illustrator CC 2018 software as media for the design of Empat Coffee's Instagram social media.

Item Type: Thesis (Diploma)
Additional Information: Dewantoro Lase, S.Kom, M.Kom Khairil Anwar, SE, S.Kom,M.Kom
Uncontrolled Keywords: Design, Instagram, Empat Coffee.
Subjects: N Fine Arts > NX Arts in general
Divisions: Polimedia Medan > Prodi Desain Grafis
Depositing User: Paus Jadiaman Purba
Date Deposited: 26 Oct 2022 00:25
Last Modified: 26 Oct 2022 00:25
URI: http://repository.polimedia.ac.id/id/eprint/3680

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