PERAN SOCIAL MEDIA WRITER DALAM PEMBUATAN KONTEN INSTAGRAM @infina.id

Gabriella, Delvina (2022) PERAN SOCIAL MEDIA WRITER DALAM PEMBUATAN KONTEN INSTAGRAM @infina.id. Diploma thesis, Politeknik Negeri Media Kreatif Jakarta.

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Abstract

The use of internet marketing as a communication medium in marketing is influenced more rapidly due to the development of communication technology, especially the internet. The internet has now become a new face in the business world and is used for exchanging information, product catalogs, promotional media, electronic mail, bulletin boards, electronic questionnaires, and mailing lists, in marketing products or services and building communication with consumers via the internet. Infina is a Start Up in the field of MSME and Influencer marketing as well as a digital marketing agency, through social media such as websites and Instagram that make writers a Social Media Writer. Infina has a Creative Team that involves creating Infina's Instagram content. The purpose of this paper is to find out the role of Social Media Writer in creating Instagram content @infina.id. In the flow of digital content creation for Instagram @infina.id the author uses a creative process according to Social Media Writer here the author plays a role to help answer the problems that exist in the company's social media, especially on Instagram @infina.id content.
Keywords: Information, Social Media Writer, Content, Creative Process, Instagram.

The internet has now become a new face in the business world and is used for exchanging information, product catalogs, promotional media, electronic mail, bulletin boards, electronic questionnaires, and mailing lists, in marketing products or services and building communication with consumers via the internet. Infina is a Start Up in the field of MSME and Influencer marketing as well as a digital marketing agency, through social media such as websites and Instagram that make writers a Social Media Writer. Infina has a Creative Team that involves creating Infina's Instagram content. The purpose of this paper is to find out the role of Social Media Writer in creating content for Instagram @infina.id. In creating digital content for Instagram @infina.id, the author plays a role in creating brief content, developing content ideas on the content pillar, supervising the work of Copywriters and Art Directors, and increasing followers on Instagram @infina.id.
Kata kunci: Informasi, Social Media Writer, Konten, Proses Kreatif,
Instagram.

Item Type: Thesis (Diploma)
Additional Information: Pembimbing I : Hawa Asma ul Husna, S.Pd., M.Hum Pembimbing II : Ajenk Ningga Citra, M.Si.
Uncontrolled Keywords: Keywords: Information, Social Media Writer, Content, Creative Process, Instagram. Kata kunci: Informasi, Social Media Writer, Konten, Proses Kreatif, Instagram.
Subjects: L Education > L Education (General)
L Education > LA History of education
Divisions: Polimedia Jakarta > Jurusan Penerbitan > Prodi Periklanan
Depositing User: Delvina Gabriella
Date Deposited: 09 Sep 2022 04:01
Last Modified: 09 Sep 2022 04:01
URI: http://repository.polimedia.ac.id/id/eprint/908

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