Perancangan Ulang Identitas Visual dan Media Promosi Bunsyke Burger

Bunsyke Burger is the first fast-food restaurant issued by Jarasta Enterprise PT Jarasta Karya Indonesia, located on Jl. Pakubuwono VI, South Jakarta. Bunsyke Burger has a concept seen from the problems around, more precisely, teenagers who have mental issues such as depression, solitude, anxiety, failure and other mental disorders. According to interviews from sources, namely the owner of Bunsyke himself, during the time Bunsyke Burger was established, not many people knew about Bunsyke Burger, especially in the capital city of Jakarta. This fast-food restaurant does not yet have an identity guide from the restaurant's logo in terms of visual identity. The promotional media that have been carried out are still not attractive, as well as many people who provide input to the owner on the visual identity of Bunsyke itself starting from the Logo, the application of the logo to a media, as well as the color of Bunsyke's visual identity itself, which contains the confusion of customers about Bunsyke Burger's visual identity.
This final project aims to increase public awareness of Bunsyke Burger by redesigning the logo and designing appropriate and effective promotional media for the target market. The execution stage is carried out digitally, consisting of a logo, graphic standard manual (GSM), identity color, and other supporting media such as packaging, promotional media, etc. Collecting the data needed through interviews, observations, questionnaire and literature studies.
Keywords: Bunsyke Burger, Identity visual, and promotion media

Bunsyke Burger merupakan restoran cepat saji pertama yang dikeluarkan oleh Jarasta Enterprise PT Jarasta Karya Indonesia yang berlokasi di Jl. Pakubuwono VI, Jakarta Selatan. Bunsyke Burger sendiri memiliki konsep yang dilihat dari masalah di sekitar, lebih tepatnya anak remaja yang memiliki masalah pada mentalnya seperti Depresi, kesindirian, kegelisahan, kegagalan serta gangguan mental lainya. Menurut wawancara dari narasumber yaitu pemilik Bunsyke sendiri selama Bunsyke Burger, berdiri masih belum banyak orang mengenal Bunsyke Burger, khususnya Ibukota Jakarta. Dilihat dari sisi identitas visual, restoran cepat saji ini belum memiliki panduan identitas dari logo restoran sendiri serta media promosi yang telah dilakukan masih belum menarik. Di samping banyaknya orang yang memberi masukan kepada pemilik terhadap identitas visual bunsyke itu sendiri mulai dari logo, aplikasi logo terhadap sebuah media, serta warna identitas visual Bunsyke itu sendiri yang berisi tentang kekeliruan pelanggan terhadap identitas visual yang dimiliki oleh Bunsyke Burger.
Tugas akhir ini bertujuan untuk meningkatkan kesadaran masyarakat terhadap Bunsyke Burger melalui perancangan ulang logo, serta perancangan media promosi yang tepat dan efektif bagi target pasar. Pengumpulan data yang diperlukan melalui wawancara, observasi, kuesioner maupun studi pustaka. Tahap eksekusi sendiri dilakukan secara digital yang terdiri dari logo, graphic standard manual (GSM), warna identitas, dan media pendukung lainnya seperti packaging, dan media promosi.

Kata kunci: Bunsyke Burger, identitas visual, dan media promosi