REBRANDING IDENTITAS VISUAL PADA RA BUNAYYA MEDAN

Habillahi, Tri Wiyoga (2022) REBRANDING IDENTITAS VISUAL PADA RA BUNAYYA MEDAN. Diploma thesis, Politeknik Negeri Media Kreatif.

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Abstract

Visual identity is an identity related to images that are arranged aesthetically to
give a certain impression to a company and can be a differentiator between one
company and another. The process in developing this final project was carried
out at RA Bunayya Medan in the form of a rebranding of Visual Identity due to the
shape of the logo that was less attractive and did not reflect professionally. The
writing of this study aims to describe the stage of making in the design of RA
Bunayya’s visual identity rebranding. In the design process that requires more in
depth information about RA Bunayya, several data collection methods that the
author uses include : interviews, literature study and observatio. Stages of work in
Rebranding Visual Identity At RA Bunayya based on case studies and preliminary
research from RA Bunayya, there are 3 main stages, namely pre production
(asking for vision and mission as well as visual ideas), production (digitalization
stage), and post-production (applied in GSM and printed into a booklet). The
results of this research are in the form of logos and supporting other design assets
such as letterhead, patterns, and template feeds which are then followed by
presenting the visual identity of RA Bunayya in GSM. In designing this final
project, the supporting software used are Adobe Illustrator CC 2015 and Adobe
Photoshop CC 2015.

Item Type: Thesis (Diploma)
Additional Information: Parningotan Simamora, S.Sos, M.Si Faudunasokhi Telaumbanua, SE.,MM
Uncontrolled Keywords: Visual Identiy, RA Bunayya and Rebranding
Subjects: N Fine Arts > NX Arts in general
Divisions: Polimedia Medan > Prodi Desain Grafis
Depositing User: HABILLAHI TRI WIYOGA
Date Deposited: 23 Oct 2022 15:49
Last Modified: 23 Oct 2022 15:49
URI: http://repository.polimedia.ac.id/id/eprint/3438

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