Perancangan Brief Key Opinion Leader GoPayLater di Instagram dan TikTok

The use of Key Opinion Leaders is very influential on the marketing of a brand. The Key Opinion Leader becomes the herald of the opinions of his followers. They also make it easy for their followers to recommend something that is considered good. With a quality Key Opinion Leader, can increase public awareness of the brand. Therefore, a direction maker for a Key Opinion Leader is needed in order to achieve the goals to be achieved. By optimizing the direction for the Key Opinion Leader it is expected to increase market awareness. With good observations, interviews, and netnography, it is hoped that this scientific paper will be able to provide benefits to readers. coupled with the turbulent use of the internet and social media. like instagram and tiktok. creating brand loyalty is a huge potential

Membuat arahan untuk Key Opinion Leader sangatlah dibutuhkan agar mencapai objektif yang ingin dicapai.dengan mengoptimalkan arahan untuk Key Opinion Leader diharapkan mampu meningkatkan kesadaran pasar. ditambah dengan bergejolaknya penggunaan internet dan media sosial. seperti instagram dan tiktok. menciptakan kesetiaan terhadap merek adalah potensi yang amat besarDengan observasi, wawancara, dan netnografi yang baik penulisan karya ilmiah ini diharap mampu memberikan manfaat bagi pembaca. Dengan meningkatkat kualifikasi pemilihan Key Opinion Leader yang lebih bermutu, dan pembuatan konsep konten yang disesuaikan dengan target pasar, dapat meningkatkan efektivitas sadar nya pasar dengan kehadiran GoPayLater