Maulana, Rifqi (2022) Perancangan Branding Kopi Kawa Daun. Diploma thesis, Politeknik Negeri Media Kreatif.
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Perancangan Branding Kopi Kawa Daun Rifqi_organized.pdf - Accepted Version
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Abstract
Kopi Kawa Daun Kopi kawa daun yang dalam Bahasa Minangkabau yang berarti kopi daun atau kawa daun adalah minuman dari daun kopi yang diseduh seperti teh yang berasal dari Sumatra Barat dan Kerinci. Daun kopi lokal pilihan awalnya dikeringkan dengan cara disangrai selama 12 jam. Saat akan diminum, daun kering ini dicampur dengan air dingin, lalu diseduh dengan air mendidih. Di daerah Kerinci, minuman ini dikenal dengan sebutan air kawo. Akan tetapi Kopi Kawa Daun belum ada atau tidak adanya konsistensi identitas visual yang dapat menjelaskan keberadaan dan ciri khas Kopi Kawa Daun dan citra yang ingin ditampilkan. Oleh sebab itu, dilakukan Perancangan Branding Kopi Kawa Daun agar identitasnya dapat menjelaskan Kopi Kawa Daun tersebuit. Dengan adanya perancangan Kopi Kawa Daun dapat memiliki identitas visual yang kuat sehingga dikenal luas oleh masyarakat Keyword: Identitas Visual, Kesegaran, modern
Kawa Leaf Coffee, which in Minangkabau language means leaf coffee or kawa daun, is a drink made from coffee leaves that are brewed like tea from West Sumatra and Kerinci. Selected local coffee leaves are initially dried by roasting for 12 hours. When going to drink, the dried leaves are mixed with cold water, then brewed with boiling water. In the Kerinci area, this drink is known as water kawo. However, Kawa Daun Coffee does not yet exist or there is no consistency of visual identity that can explain the existence and characteristics of Kawa Daun Coffee and the image that you want to display. Therefore, the Kawa Daun Coffee Branding Design was carried out so that its identity could explain the Kawa Daun Coffee. With the design of Kawa Daun Coffee, it can have a strong visual identity so that it is widely known by the public Keyword: Visual Identity, Freshness, modern
Item Type: | Thesis (Diploma) |
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Additional Information: | Pembimbing 1 : Mulyanuddin, S.Pd, MM Pembimbing 2 : Rasuardie,M.Sn |
Uncontrolled Keywords: | Identitas Visual, Kesegaran, modern |
Subjects: | L Education > L Education (General) |
Divisions: | Polimedia Jakarta > Jurusan Desain > Prodi Desain Grafis |
Depositing User: | Rifqi Maulana |
Date Deposited: | 18 Oct 2022 07:50 |
Last Modified: | 18 Oct 2022 07:50 |
URI: | http://repository.polimedia.ac.id/id/eprint/3165 |