PERANCANGAN KATALOG BERBASIS FLIPBOOK DAN CETAK SEBAGAI OPTIMALISASI PEMASARAN PADA PT. MEDIA CONTROL ENGINEERING

A marketing tool built as an expansion of the current catalog on the PT. Media Control Engineering is the flipbook and printed catalog. The Engineering Control and Automation System company's website previously hosted a catalog, but it still has a number of flaws. For instance, the catalog's design has not been updated, making it less appealing, Poor image quality and some product photographs that are identical for different product kinds can confuse potential shoppers. Additionally, the descriptions of the products are lengthy. In order to solve this issue, when preparing the final project report. The author employed the literature study approach, the observation method, and the interview method in creating the final project, "Perancangan Katalog Berbasis Flipbook Dan Cetak Sebagai Optimalisasi Pemasaran Pada PT. Media Control Engineering" and producing the final project report. Software like Adobe InDesign CC 2018, Adobe Photoshop CC
2018, and FlipbookPDF.net are used to support catalog design. The finished flipbook and printed catalog both exhibit traits that represent the brand of the business. This flipbook and print catalog has character thanks to its simple and elegant design concept, which was influenced by Typography Layout, and by the use of a calming blue color that was drawn from the brand color of the company.