PERANCANGAN VIDEO COMPANY PROFILE KONAWAK COFFEE & EATERY MENGGUNAKAN SOFTWARE ADOBE PREMIERE

Siregar, Insanul Hamdy (2022) PERANCANGAN VIDEO COMPANY PROFILE KONAWAK COFFEE & EATERY MENGGUNAKAN SOFTWARE ADOBE PREMIERE. Diploma thesis, POLITEKNIK NEGERI MEDIA KREATIF.

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Abstract

Tujuan Penulisan tugas akhir ini adalah untuk melakukan promosi perkembangan bisnis yang bergerak dibidang minuman dan makanan. Pada awalnya bisnis ini mempromosikan produk-produknya melalui pembuatan banner- banner sederhana yang sangat kurang mendongkrak penjualan dan juga tidak dapat menyentuh sekmen pasar lain. Maka dibutuhkanlah sebuah variasi pemasaran yang dapat mendekatkan masyarakat pada produk-produk yang ada di Konawak Coffee & Eatery, seperti halnya penggunaan video Company Profile amat dibutukan guna memvisualisasikan suasana Konawak Coffee & Eatery dan juga produk-produknya. Oleh karena itu, Tugas Akhir ini bertujuan untuk menghasilkan sebuah media promosi yang lebih mengenalkan suasana Konawak Coffee & Eatery dan juga produk-produknya sehingga terciptalah image branding dan reputasi yang dapat dikenal masyarakat. Adapun proses yang dilalui dalam pembuatan Perancangan video Company Profile meliputi proses perancangan, proses pembuatan, dan hasil dari video tersebut dengan metode pengumpulan data berupa observasi, wawancara, dan studi pustaka.

The purpose of writing this final project is to promote the development of businesses engaged in beverages and food. Initially, this sale promoted its products through the creation of simple banners which were not very encouraging and could not touch other market segments. So we need a variety of marketing that can bring people closer to the products that are at Konawak Coffee & Eatery, as well as the use of Company Profile videos that are needed to visualize the atmosphere of Konawak Coffee & Eatery and their products. Therefore, this final project aims to produce a media promotion that introduces the atmosphere of Konawak Coffee & Eatery and also its products so as to create a branding image and reputation that can be known by the public. The process that goes through in making the Company Profile Design video includes the design process, the manufacturing process, and the results of the video by collecting data in the form of observations, interviews, and literature studies.

Item Type: Thesis (Diploma)
Additional Information: Syafriyandi,S.Pd,M.Sn Raju Gobal,SE.,MM
Uncontrolled Keywords: Promotion, Video Company Profile, Adobe premiere software, Konawak Coffee & Eatery.
Subjects: T Technology > T Technology (General)
Divisions: Polimedia Medan > Prodi Multimedia
Depositing User: Insanul Hamdy Siregar
Date Deposited: 28 Oct 2022 22:50
Last Modified: 28 Oct 2022 22:50
URI: http://repository.polimedia.ac.id/id/eprint/3989

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