REDESIGN BRAND IDENTITY PT. MAGURU ENTERPRISE GROUPS

ABSTRAK

Judul Tugas Akhir : Redesign brand identity PT. Maguru Enterprise Groups
Penulis : Andi Muhammad Fahmi
Pembimbing I : Ir. H. Abdul Rahman Dj.,MM.
Pembimbing II : Ruslinda Nur, S.Pd.,M.Pd.
Brand Identity is very important for startup companies so that the company is known by the public, such as PT. Maguru Enterprise Groups which is also newly established so it is still not recognized by the public, especially in Makassar. This company is engaged in start-up education in Indonesia. Therefore, the author offers a solution in the form of GSM output (Graphic Standard Manual) to introduce it to the public. The contents of the GSM (Graphic Standard Manual) are in the form of a logo design along with an explanation of the logo and stationary which will be used in order to create brand awareness in the minds of the public. The data collection technique carried out begins with interviews with the company and collects the materials needed to design the design. The results and design conclusions can be used as a reference for designers in making brand identity designs. This Brand Identity design was created using Adobe Illustrator Software.
Keyword : Brand Identity, Brand Identity, GSM, Logo, Stationary.
Brand Identity sangat penting bagi perusahaan rintisan agar perusahaan tersebut dikenal oleh masyarakat. Seperti halnya perusahaan PT. Maguru Enterprise Groups yang juga baru berdiri sehingga masih kurang dikenali oleh masyarakat khususnya di Makassar. Perusahaan ini ini bergerak di bidang start-up pendidikan di Indonesia. Oleh karena itu, penulis menawarkan solusi berupa output GSM (Graphic Standart Manual) untuk memperkenalkan kepada masyarakat. Adapun isi dari GSM (Graphic Standart Manual) berupa desain logo beserta penjelasan logo dan stationary yang akan digunakan agar dapat menciptakan brand awareness (kesadaran merek) dibenak masyarakat. Adapun teknik pengumpulan data yang dilakukan dimulai dengan wawancara kepada pihak perusahaan dan mengumpulkan bahan yang diperlukan untuk merancang desain. Hasil dan kesimpulan desain dapat menjadi acuan para desainer dalam membuat desain brand Identity. Desain Brand Identity ini dibuat menggunakan Sofware Adobe Ilustrator.
Kata Kunci : Brand Identity, Brand Identity, GSM, Logo, Stationary.