REDESAIN KEMASAN DAN BUKU MENU SEBAGAI UPAYA MENINGKATKAN DAYA TARIK KONSUMEN PADA PUGU KOPI

Hasani, Muhammad Ilyas Ridho (2022) REDESAIN KEMASAN DAN BUKU MENU SEBAGAI UPAYA MENINGKATKAN DAYA TARIK KONSUMEN PADA PUGU KOPI. Diploma thesis, Politeknik Negeri Media Kreatif PSDKU MEDAN.

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Abstract

Regarding the writing of this final project report, it was carried out at Pugu Kopi
in the form of packaging redesign and menu books, because at this time Pugu
Kopi wanted to change the appearance of the packaging and menu book that
wanted to be redesigned as an effort to increase consumer appeal to Pugu Kopi.
In this redesign of the packaging and menu book, the data collection methods
used were literature study, observation, and interviews. The data information that
the author got was obtained from the owner of the Pugu Kopi business itself. The
results of the redesign of the packaging and this book are in the form of digital
prints which will be implemented as a result of the redesign to increase consumer
appeal to Pugu Kopi. regarding the redesign that is displayed is in the form of
combining concepts between designs with images and messages, and meanings in
Pugu Kopi. The colors used in the redesign of the packaging and menu book are
the typical colors of the Brand Image of coffee, namely black and white so that it
can be clearly seen that the color match with the Brand Image on Pugu Kopi.
Then the software used is Adobe Illustrator CC 2020 as a medium for designing
both layouting, typography, and other vector-based design supporting elements in
the redesign of packaging and menu books.

Item Type: Thesis (Diploma)
Additional Information: Drs. H. Salam Irianto Nadeak, M.Pd. (Dosen Pembimbing I) Nurianti Sitorus, SS. M.Hum (Dosen Pembimbing II)
Uncontrolled Keywords: Redesign, Packaging, Menu Book, Attractiveness, Pugu Kopi.
Subjects: T Technology > T Technology (General)
T Technology > T Technology (General) > T201 Patents. Trademarks
Divisions: Polimedia Medan > Prodi Desain Grafis
Depositing User: Muhammad Ilyas Ridho Hasani
Date Deposited: 01 Nov 2022 07:49
Last Modified: 01 Nov 2022 07:49
URI: http://repository.polimedia.ac.id/id/eprint/4102

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