Aura Mulya Julfani, Putri (2023) PERANCANGAN DESAIN BUSANA DENIM DENGAN TEKNIK SURFACE DESIGN PADA CV.DENIM FACTORY. Diploma thesis, POLITEKNIK NEGERI MEDIA KREATIF.
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Abstract
ABSTRAK
Recently, the fashion industry in Indonesia has shown promising potential, especially in terms of clothing. In the city of Jakarta, denim has become a popular choice of clothing for both men and women. The presence of denim in fashion has created an extraordinary trend and received a positive response from the community. The role of SMEs in stabilizing economic turnover is very important. Denim Factory is an MSME custom denim shop and also sells ready-to-wear local brand products made from Denim. During the pandemic in 2019 Denim Factory experienced a decline in demand and sales. With a decrease in sales volume at the Denim Factory company which had an impact on sales turnover, this data was obtained through interviews with partners. The results obtained by the author are trying to take steps to increase Denim Factory sales by developing denim clothing designs into Ready to wear clothing which will add high value to the surface design techniques on denim clothing, so it can be concluded that this design development will add value to the product. and again increasing sales at the Denim Factory company.
Keywords : Denim, Surface Design, Ready to wear
Belakangan ini industri fashion di Indonesia menunjukan potensi yang menjanjikan, terutama dalam hal pakaian. Di kota Jakarta, bahan denim telah menjadi salah satu pilihan popular, kehadiran bahan denim dalam fashion telah menciptakan tren yang luar biasa. Denim Factory adalah UMKM toko custom denim dan juga menjual siap pakai produk merk lokal yang berbahan dasar Denim. Pada masa pandemi di tahun 2019 Denim Factory mengalami penurunan peminatan dan penjualan, Dengan terjadinya penurunan volume penjualan pada perusahaan Denim Factory yang berdampak pada omset penjualan, data ini diperoleh melalui wawancara dengan mitra. Hasil yang diperoleh penulis berupaya mengambil langkah untuk menaikan high value produk Denim Factory, dengan melakukan perancangan pada busana denim dengan teknik Surface Design menjadi busana Ready to wear untuk target market berusia 19 – 23 tahun, sehingga dapat disimpulkan pengembangan desain ini akan menambah nilai dari produk tersebut dan kembali meningkatkan penjualan pada perusahaan Denim Factory.
Katas Kunci : Denim, Surface Design, Ready to wear
Item Type: | Thesis (Diploma) |
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Additional Information: | PEMBIMBING: 1. Rachmawaty, S.Pd., M.Ds. ; 2. Yosita Wanfiyani, A.Md. |
Uncontrolled Keywords: | Surface Design, Denim, Ready to wear, Desain permukaan, Denim, Siap Pakai |
Subjects: | L Education > L Education (General) N Fine Arts > NC Drawing Design Illustration |
Divisions: | Polimedia Jakarta > Jurusan Desain > Prodi Desain Mode |
Depositing User: | Putri Aura Mulya Julfani |
Date Deposited: | 12 Oct 2023 02:07 |
Last Modified: | 12 Oct 2023 02:07 |
URI: | http://repository.polimedia.ac.id/id/eprint/5509 |