REDESAIN LABEL KEMASAN PRODUK UMKM SUSU KAMBING MON BUBHOUH KOTA ACEH DARUSALAM BINAAN HUMAN INITIATIVE

UMKM Susu Kambing Mon Bubhouh yang berada di Kota Aceh Darusalam berlokasi di Krueng Raya merupakan UMKM binaan Human Initiative. UMKM ini memproduksi susu kambing etawa dan ingin menjadikan produknya sebagai identitas kota Aceh Darusalam. Meski demikian, kemasan yang digunakan belum menunjukan identitas terhadap daerah tersebut. Selain itu, tampilan desain label kemasan yang masih sederhana dan kurang informatif sehingga kurang diminati konsumen. Dalam rangka praktik industri di Human Initiative, penulis bermaksud melakukan redesain label kemasan Mon Bubhouh sehingga dapat menunjukan identitas Kota Aceh Darusalam. Penulis menggunakan Sofware Adobe Ilustrator dan Adobe Photoshop dalam membuat desain label kemasan. Hasil desain label kemasan telah diterima dan digunakan oleh UMKM Susu Kambing Mon Bubhouh. Diharapkan desain label kemasan yang baru ini dapat meningkatkan penjualan UMKM Susu Kambing Mon Bubhouh.

The Mon Bubhouh Goat Milk UMKM in the city of Aceh Darusalam, located in Krueng Raya, is an MSME assisted by the Human Initiative. This UMKM produces etawa goat milk and wants to make its product the identity of the city of Aceh Darussalam. However, the packaging used has not shown the identity of the area. In addition, the appearance of the packaging label design is still simple and less informative so that it is less attractive to consumers. In the context of industrial practice in the Human Initiative, the author intends to redesign the Mon Bubhouh packaging label so that it can show the identity of the City of Aceh Darussalam. The author uses Adobe Illustrator and Adobe Photoshop Software in making packaging label designs. The results of the packaging label design have been accepted and used by the Mon Bubhouh Goat Milk UMKM. It is hoped that this new packaging label design can increase the sales of Mon Bubhouh Goat Milk UMKM.