Syahputra, Aidil (2023) PENERAPAN TEKNIK LIGHTING PADA IKLAN PRODUK IZI PERFUME SEBAGAI MEDIA PROMOSI PADA REELS INSTAGRAM. Diploma thesis, Politeknik Negeri Media Kreatif.
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Abstract
Technological developments in making video advertisements are growing rapidly. Many well-known international companies and brands have used video advertising media as a product marketing tool. But there are still many small brands in
Indonesia who don't know about advertising. Like the Izi Perfume brand, which has not utilized product advertising videos in its sales. Izi Perfume is a small brand in the city of Medan, Indonesia. Izi Perfume sells perfume products with several variations of aroma, Izi Perfume serves product sales in Medan and various other cities. However, Izi Perfume has not utilized product promotion advertising videos in its sales. So the author will help make an advertising video for Izi Perfume products to help improve branding at Izi Perfume. The author will make a 30-second
video advertisement using professional advertising techniques with the application of lighting techniques. Later the advertisement will be uploaded via the Reels
Instagram social media page.
Keywords: Advertising Video, Brand, Izi Perfume, Lighting Techniques,
Instagram
Perkembangan teknologi dalam pembuatan video iklan semakin berkembang secara pesat. Banyak perusahaan serta brand-brand ternama Internasional yang telah menggunakan media video iklan sebagai alat bantu pemasaran produk. Namun masih banyak brand-brand kecil yang ada di Indonesia belum mengetahui tentang pembuatan iklan. Seperti brand Izi Perfume yang belum memanfaatkan video iklan produk dalam penjualannya. Izi Perfume merupakan salah satu brand kecil yang ada di kota Medan, Indonesia. Izi Perfume menjual produk parfume dengan beberapa variasi aroma, Izi Perfume melayani penjualan produk di kota medan maupun berbagai kota lainnya. Namun Izi Perfume belum memanfaatkan video iklan
promosi produk dalam penjualannya. Maka penulis akan membantu membuat video iklan produk Izi Perfume dalam membantu meningkatkan branding pada Izi Perfume. Penulis akan membuat video iklan berdurasi 30 detik dengan menggunakan teknik pembuatan iklan professional dengan penerapan teknik lighting. Nantinya iklan tersebut akan di upload memalui laman sosial media Reels Instagram.
Kata Kunci : Video Iklan, Brand, Izi Perfume, Teknik Lighting, Instagram
Item Type: | Thesis (Diploma) |
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Additional Information: | 1. Syafriyandi, S.Pd., M.Sn 2. Drs. H. Salam Irianto Nadeak, M.Pd |
Uncontrolled Keywords: | Video Iklan, Brand, Izi Perfume, Teknik Lighting, Instagram |
Subjects: | L Education > L Education (General) N Fine Arts > N Visual arts (General) For photography, see TR T Technology > TR Photography |
Divisions: | Polimedia Medan > Prodi Multimedia |
Depositing User: | Aidil Syahputra |
Date Deposited: | 04 Sep 2023 04:28 |
Last Modified: | 04 Sep 2023 04:28 |
URI: | http://repository.polimedia.ac.id/id/eprint/5896 |