Muhammad Safdhi, Fajri Hermawan (2023) Perancangan Identitas Visual Warung Ritel Mba Ning Cipedak. Diploma thesis, Politeknik Negeri Media Kreatif.
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Abstract
Judul Tugas Akhir : Perancangan Identitas Visual Warung Ritel Mba Ning Cipedak
Penulis : Muhammad Safdhi Fajri Hermawan
Pembimbing I : Dayu Sri Herti, S.Pd.,M.Sn.
Pembimbing II : Ogie Urvile, M.Si.
Visual identity design for Warung Mba Ning Retail by strengthening the branding for Warung Ritel Mba Ning and displaying the services of Warung Ritel Mba Ning. This writing method is qualitative with data collection techniques in the form of observation, interviews, surveys / questionnaires, literature study. The purpose of this design is to create a promotional media that can help Warung Ritel Mba Ning to compete in the digital age and for the future. both in the form of functional as well as image and symbolic meaning. The benefits of designing a visual identity in the form of promotional media for Warung Ritel Mba Ning Cipedak in the form of stationery, merchandise and online media can increase product sales, it is hoped that business actors can run effectively and be able to increase consumer loyalty. The conclusion of this design is that the visual identity design of Warung Ritel Mba Ning Cipedak is very much needed.
Keywords: Visual Identity, Retail Shop, Promotion, Branding
Perancangan identitas Visual Warung Ritel Mba Ning dengan cara menguatkan branding Warung Ritel Mba Ning dan menampilkan pelayanan dari Warung Ritel Mba Ning. Metode penulisan ini adalah kualitatif dengan teknik pengumpulan data berupa observasi, wawancara, survey/kuisioner, studi pustaka. Tujuan perancangan ini menciptakan sebuah media promosi yang dapat membantu Warung Ritel Mba Ning untuk bersaing di masa digital dan untuk kedepannya, baik berupa fungsional maupun citra dan makna simbolis. Manfaat perancangan identitas visual berupa media promosi Warung Ritel Mba Ning Cipedak dalam bentuk stationery, merchandise, dan media online ini dapat meningkatkan penjualan produk, pelaku usaha diharapkan dapat berjalan efektif serta mampu meningkatkan loyalitas konsumen. Kesimpulan perancangan ini bahwa perancangan identitas visual Warung Ritel Mba Ning Cipedak sangat dibutuhkan.
Kata kunci : Identitas Visual, Warung Ritel, Promosi, Branding.
| Item Type: | Thesis (Diploma) |
|---|---|
| Additional Information: | Pembimbing I : Dayu Sri Herti, S.Pd.,M.Sn. Pembimbing II : Ogie Urvile, M.Si. |
| Uncontrolled Keywords: | Kata kunci : Identitas Visual, Warung Ritel, Promosi, Branding. |
| Subjects: | L Education > L Education (General) |
| Divisions: | Polimedia Jakarta > Jurusan Desain > Prodi Desain Grafis |
| Depositing User: | Muhammad Safdhi Fajri Hermawan |
| Date Deposited: | 12 Oct 2023 08:33 |
| Last Modified: | 12 Oct 2023 08:33 |
| URI: | http://repository.polimedia.ac.id/id/eprint/7423 |
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