Perancangan Buku Illustrasi Sebagai Media Promosi Desa Tenganan Bali

The island of Bali is still the prima donna of tourism in Indonesia for foreign tourists. The beauty of Bali is undeniable so it is considered appropriate to be a tourist destination. Bali does not only have stunning beach views. The Island of the Gods also has other beautiful natural panoramas that are authentic and beautiful. Not to mention the Balinese culture which is so strong and thick, that many foreign tourists are interested in coming to see it. During the Covid-19 pandemic, the Bali tourism sector, especially Karangasem Regency, slumped. It has been proven that most tourist attractions, one of which is Tenganan Pegringsingan Village, Manggis District, Karangasem, have experienced a decline. tourist visits to Bali Aga Village or Tenganan Village have decreased when Covid-19 was in Bali. Reached 0 visitors from 2020 to 2021. Even during the pandemic, the village of Tenganan, which is known for having this special weaving technique, is no longer in production due to a lack of promotion from various facilities. For this reason, the author wants to design an Illustration Book from Tenganan Village, aiming to provide easy information in conveying messages through pictures to the general public through an interesting Illustration Book, so that tourists will come to Bali, especially Tenganan Village, as well as increase knowledge of Indonesia's cultural wealth.
Keywords: Illustrated Books, Indonesian Regions, Tenganan Village and Customs.

Pulau Bali masih menjadi primadona wisata di Indonesia untuk turis mancanegara. Keindahan Bali tidak terbantahkan sehingga dianggap tepat untuk dijadikan destinasi wisata. Bali bukan hanya memiliki pemandangan pantai yang menakjubkan. Pulau Dewata juga punya panorama alam indah lainnya yang otentik dan asri. Belum lagi budaya Bali yang begitu kuat dan kental, sehingga membuat banyak turis asing tertarik datang melihat. Saat pandemi Covid-19 membuat sector pariwisata Bali, khususnya Kabupaten Karangasem terpuruk. Terbukti sebagian besar tempat wisata, salah satunya Desa Tenganan Pegringsingan, Kecamatan Manggis, Karangasem mengalami penurunan. kunjungan wisatawan ke Desa Bali Aga atau Desa Tenganan tersebut mengalami penurunan ketika Covid-19 di Bali. Mencapai 0 pengunjung dari 2020 sampai 2021. Bahkan selama pandemi desa Tenganan yang terkenal memiliki teknik tenun spesial tersebut tidak berproduksi lagi sebab kurangnya promosi dari berbagai sarana. Untuk itu, Penulis ingin merancang Buku Illustrasi dari Desa Tenganan, bertujuan untuk memberi informasi yang mudah dalam menyampaikan pesan melalui gambar kepada masyarakat umum lewat Buku Illustrasi yang menarik, sehingga wisatawan akan datang ke Bali khususnya Desa Tenganan sekaligus memambah pengetahuan kekayaan budaya di Indonesia.
Kata kunci: Buku Illustrasi, Deaerah Indonesia, Desa Tenganan dan Adat Istiadat.