Abimanyu, Dimario (2024) PERANCANGAN LOGO DAN BRAND IDENTITY VISUAL PT. BATIK AJBURA TRADJUMAS DEPOK. Diploma thesis, Politeknik Negeri Media Kreatif.
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Abstract
PT. Batik Ajbura Tradjumas is a batik craft company located in Perumahan Bumi Sawangan Indah, Depok City, West Java. Established in 2015, the company aims to promote batik culture through its unique Depok batik products. However, PT. Batik Ajbura Tradjumas lacks a strong logo and visual identity, which has resulted in a lack of public interest in their products. Therefore, the author has designed a new logo and visual identity for PT. Batik Ajbura Tradjumas. This design is expected to increase sales and strengthen the company's brand identity. The methods used in this research include interviews, observations, and literature studies. The design process involves using software such as Adobe Illustrator, Adobe Photoshop, and Adobe InDesign. The results of this design will be compiled into a Graphic Standard Manual (GSM), which includes the logo, colors, layout, graphic elements, and applications across various media. With the new visual identity, PT. Batik Ajbura Tradjumas is expected to become more recognized and appreciated by the public.
PT. Batik Ajbura Tradjumas adalah perusahaan yang bergerak di bidang kerajinan batik, berlokasi di Perumahan Bumi Sawangan Indah, Kota Depok, Jawa Barat. Didirikan pada tahun 2015, perusahaan ini memiliki visi misi untuk mengenalkan budaya batik melalui produk batik khas Depok. Namun, PT. Batik Ajbura Tradjumas belum memiliki logo dan identitas visual yang kuat, yang berdampak pada kurangnya minat masyarakat terhadap produk mereka. Oleh karena itu, penulis merancang logo dan identitas visual baru untuk PT. Batik Ajbura Tradjumas. Perancangan ini diharapkan dapat meningkatkan penjualan dan memperkuat brand identity perusahaan. Metodelogi yang digunakan dalam penelitian ini meliputi wawancara, observasi, dan studi pustaka. Metode perancangan memnggunakan software Adobe Illustrator, Adobe Photoshop, dan Adobe Indesign. Maka hasil perancangan ini akan disusun dalam sebuah Graphic Standard Manual (GSM) yang mencakup semua aspek – aspek identitas visual PT. Batik Ajbura Tradjumas. Dengan identitas visual yang baru, diharapkan PT. Batik Ajbura Tradjumas dapat lebih dikenal dan diminati oleh masyarakat.
Item Type: | Thesis (Diploma) |
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Additional Information: | 1. Lani Siti Noor Aisyah, M. Ds. ; 2. Muhammad Ridwan Ario Bimo, M.Sn. |
Uncontrolled Keywords: | Batik, Logo, Identitas Visual, Batik, Logo, Visual Identity |
Subjects: | L Education > L Education (General) N Fine Arts > NE Print media N Fine Arts > NX Arts in general |
Divisions: | Polimedia Jakarta > Jurusan Desain > Prodi Desain Grafis |
Depositing User: | Dimario Abimanyu |
Date Deposited: | 16 Aug 2024 09:38 |
Last Modified: | 16 Aug 2024 09:38 |
URI: | http://repository.polimedia.ac.id/id/eprint/8128 |