Trigita, Aqilah (2024) PERANCANGAN BUSANA UNISEX DENGAN KONSEP MODULAR CLOTHING UNTUK PEKERJA DI BIDANG INDUSTRI KREATIF. Diploma thesis, Politeknik Negeri Media Kreatif.
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Abstract
Trends show an increase in the number of workers in the domestic creative industry. Workers in the creative industry often face difficulties in carrying additional clothing due to high mobility and diverse events throughout the day. Moreover, unisex clothing is becoming increasingly popular among the public, and practitioners require clothing that supports both business and casual activities. The concept of modular clothing interests practitioners, but awareness of this concept is still low among them. The purpose of this final project is to create a unisex clothing collection with a modular clothing concept that provides practical and flexible solutions for the advertising industry. This final project research uses qualitative data collection with the Hasso Plattner Design Thinking methodology approach. The results of creating a unisex clothing collection with a modular clothing concept can present a significant market opportunity, especially among young creative industry workers aged 21-25 years. The conclusion of this research is that unisex clothing can be used for semi-formal to casual events using a flexible, functional modular clothing concept that maximizes the utilization of garments to support the various busy activities of creative workers..
Keywords : Modular Clothing, Unisex Wear, and Creative Industry.
Tren menunjukkan peningkatan jumlah tenaga kerja di industri kreatif dalam negeri. Pekerja di bidang industri kreatif sering menghadapi kesulitan membawa pakaian tambahan karena mobilitas tinggi dan acara yang beragam sepanjang hari. Ditambah lagi, pakaian unisex semakin populer di kalangan masyarakat dan praktisi membutuhkan pakaian yang mendukung aktivitas bisnis dan santai. Konsep modular clothing menarik minat praktisi tetapi kesadaran akan konsep ini masih rendah dikalangan mereka. Tujuan dari penelitian tugas akhir ini adalah membuat koleksi busana unisex dengan konsep modular clothing yang memberikan solusi praktis dan fleksibel di advertising industri kreatif. Penelitian tugas akhir ini menggunakan pengumpulan data kualitatif dengan pendekatan metodologi perancangan Design Thinking Hasso Platner. Hasil dari pembuatan koleksi busana unisex dengan konsep modular clothing ini dapat menjadi peluang pasar yang besar terutama dikalangan pekerja muda industri kreatif usia 21-25 tahun. Simpulan dari penelitian ini adalah busana unisex dapat digunakan untuk acara semi-formal to casual dengan menggunakan konsep modular clothing yang fleksibel, fungsional dan pemanfaatan maksimal pada pakaian untuk mendukung berbagai aktivitas padat para pekerja kreatif.
Kata Kunci: Modular Clothing, Busana Unisex, dan Industri Kreatif.
Item Type: | Thesis (Diploma) |
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Additional Information: | 1. Pingki Indrianti, M.Ds, S.Ds. ; 2. Eka Triana, SE, M.S.Ak. |
Uncontrolled Keywords: | Modular Clothing, Busana Unisex, dan Industri Kreatif, Modular Clothing, Unisex Wear, Creative Industry |
Subjects: | L Education > L Education (General) N Fine Arts > NC Drawing Design Illustration |
Divisions: | Polimedia Jakarta > Jurusan Desain > Prodi Desain Mode |
Depositing User: | Aqilah Trigita |
Date Deposited: | 16 Aug 2024 02:48 |
Last Modified: | 16 Aug 2024 02:48 |
URI: | http://repository.polimedia.ac.id/id/eprint/8846 |