Siska, Fran (2024) PERANCANGAN BUSANA ATHLEISURE WEAR MULTIFUNGSI UNTUK WANITA KARIR BIDANG ADVERTISING AGENCY. Diploma thesis, Politeknik Negeri Media Kreatif.
![[thumbnail of Perancangan busana athleisure wear multifungsi untuk wanita karir bidang advertising agency]](http://repository.polimedia.ac.id/style/images/fileicons/text.png)
repository siska.pdf - Accepted Version
Available under License Creative Commons Attribution Share Alike.
Download (680kB)
Abstract
A career woman today has high mobility both at work and in other activities outside office hours. Therefore, they need to bring extra clothes to the office if they have activities such as sports, working from anywhere, or hanging out after work. This adds to the burden and is inefficient due to limited time. The aim of this research is to design multifunctional Athleisure clothing for career women in advertising agencies who have high mobility. Athleisure combines the function and comfort of sportswear with aesthetics suitable for various leisure situations (Larissa and Arumsari, 2017). This research uses qualitative methods with the Hasso Platner Stanford Design thinking model approach. The results of this research produced 3 multifunctional Athleisure Wear clothing displays that are suitable for career women in Advertising Agencies aged 25-30 years.
Keywords: Comfort, Athleisure Wear, Career Women
Seorang wanita karir saat ini memiliki mobilitas yang tinggi baik saat bekerja maupun dalam kegiatan lain di luar jam kantor. Karena itu, calon user perlu membawa pakaian tambahan ke kantor jika memiliki kegiatan seperti olahraga, work from anywhere, atau hangout setelah bekerja. Hal ini menambah beban dan tidak efisien karena waktu yang terbatas. Tujuan dari penelitian ini adalah merancang busana Athleisure Multifungsi untuk wanita karir di Advertising Agency yang memiliki mobilitas tinggi. Athleisure menggabungkan fungsi dan kenyamanan dari pakaian olahraga dengan estetika yang cocok untuk berbagai situasi bersantai (Larissa dan Arumsari, 2017). Penelitian ini menggunakan metode kualitatif dengan pendekatan Design thinking model Hasso Platner Stanford. Hasil penelitian ini menghasilkan 3 tampilan busana Athleisure Wear Multifungsi yang cocok untuk wanita karir di Advertising Agency berusia 25-30 tahun.
Kata kunci : Kenyamanan, Athleisure Wear , Wanita Karir
Item Type: | Thesis (Diploma) |
---|---|
Additional Information: | 1. Pingki Indrianti, M. Ds 2. Eka Triana, SE, M.S.Ak |
Uncontrolled Keywords: | Kenyamanan, Athleisure Wear , Wanita Karir Comfort . Athleisure Wear, Career Woman |
Subjects: | L Education > L Education (General) |
Divisions: | Polimedia Jakarta > Jurusan Desain > Prodi Desain Mode |
Depositing User: | Fransiska Fransiska |
Date Deposited: | 30 Aug 2024 03:36 |
Last Modified: | 30 Aug 2024 03:36 |
URI: | http://repository.polimedia.ac.id/id/eprint/9525 |