Cahyadi, Abdullah (2024) PERANCANGAN ULANG LOGO DAN PACKAGING ROTI D'LOYANK. Diploma thesis, Politeknik Negeri Media Kreatif.
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Abstract
ABSTRAK
Roti D'Loyank is a bread snack business. The main focus of this research is to understand how changes in visual elements such as logos and packaging can influence consumer perceptions and brand image. D'Loyank Roti marketing is through Instagram posts and WhatsApp statuses and you can also buy directly from the shop. The method used is a qualitative method. Data was collected through in-depth interviews with the bakery owner and a number of the bakery's regular customers, in addition to direct observation of design changes and consumer responses to gain insight. This research concludes that the potential and impact of logo and packaging rebranding strategies can build a bakery brand image that is fresher, more relevant, and can attract a wider range of consumers.
Keywords: Bread Company, Packaging, Logo
Roti D’Loyank merupakan sebuah usaha cemilan roti. Fokus utama dari penelitian ini adalah memahami bagaimana perubahan elemen visual seperti logo dan packaging dapat mempengaruhi persepsi konsumen serta citra merk. Pemasaran Roti D’Loyank yaitu melalui postingan Instagram dan status Whatsapp serta bisa juga membeli langsung dari toko. Metode yang digunakan yaitu metode kualitatif, data dikumpulkan melalui wawancara mendalam dengan pemilik roti serta sejumlah pelanggan tetap toko roti tersebut, selain itu observasi langsung terhadap perubahan desain dan respon konsumen juga dilakukan untuk mendapatkan wawasan. Penelitian ini menyimpulkan bahwa potensi dan dampak strategi perancangan ulang logo dan packaging dapat membangun citra merek roti yang lebih segar, relevan, dan dapat menarik konsumen yang lebih luas.
Kata kunci : Perusahaan Roti, Kemasan, Logo
Item Type: | Thesis (Diploma) |
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Additional Information: | 1.Dr. Dayu Sri Herti S.Pd., M.Sn 2.Raden Sulistiyo Wibowo, S.Sn M.Si |
Uncontrolled Keywords: | Kata kunci : Perusahaan Roti, Kemasan, Logo |
Subjects: | B Philosophy. Psychology. Religion > B Philosophy (General) N Fine Arts > NC Drawing Design Illustration N Fine Arts > NE Print media |
Divisions: | Polimedia Jakarta > Jurusan Desain > Prodi Desain Grafis |
Depositing User: | Abdullah Naufal Cahyadi |
Date Deposited: | 26 Aug 2024 07:17 |
Last Modified: | 26 Aug 2024 07:17 |
URI: | http://repository.polimedia.ac.id/id/eprint/9846 |