Penyusunan Business Model Canvas Grookie: Revitalisasi Grontol Melalui Inovasi Soft Cookies Sebagai Snack Kekinian Generasi Z

Grontol jagung is a traditional Javanese corn snack that has become increasingly rare due to shifting consumption patterns and declining interest in local food among younger generations. This study aims to develop a Business Model Canvas (BMC) for the revitalization of grontol through soft cookies innovation as a trendy snack for Generation Z, and to conduct real sales as an implementation of the designed business model. A mixed methods approach was applied using triangulation analysis of STP, SWOT, and BMC from 51 Grookie consumer respondents in the Jabodetabek area. Results show that Grookie targets Generation Z aged 14–29 years, offering a grontol-based soft cookie at IDR 7,000 per piece through a pre-order and pick-up system. Real sales across four periods (May 4–25, 2026) yielded 337 pieces sold, revenue of IDR 2,359,000, and net profit of IDR 1,666,000. The break-even point was reached in the third period, with over 92% of respondents expressing intent to repurchase.

Grontol jagung merupakan kuliner tradisional Jawa yang keberadaannya semakin langka akibat perubahan pola konsumsi dan menurunnya minat Generasi Z terhadap pangan lokal. Penulisan ini bertujuan menyusun Business Model Canvas (BMC) revitalisasi grontol melalui inovasi soft cookies sebagai snack kekinian Generasi Z serta melaksanakan penjualan riil sebagai implementasi model bisnis yang dirancang. Pendekatan mixed methods digunakan dengan analisis triangulasi STP, SWOT, dan BMC terhadap 51 responden konsumen Grookie di wilayah Jabodetabek. Hasil menunjukkan bahwa Grookie menargetkan Generasi Z berusia 14–29 tahun dengan value proposition inovasi soft cookies berbahan grontol jagung seharga Rp7.000/pcs melalui sistem pre-order dan pick-up. Penjualan riil selama empat periode (4–25 Mei 2026) menghasilkan 337 pcs terjual, pendapatan Rp2.359.000, dan laba bersih Rp1.666.000. Break even point tercapai pada periode ketiga dan lebih dari 92% responden menyatakan berencana melakukan pembelian ulang.