ANALISIS KEBUTUHAN DAN PERSEPSI TAMU TERHADAP LILIN AROMATERAPI CANDLEBLISS BERBAHAN MINYAK JELANTAH SEBAGAI AMENITIES HOTEL ANTI-NYAMUK

This study aims to determine hotel guests' needs for aromatherapy candles as a relaxation medium and natural mosquito repellent and to determine guest perceptions of Candlebliss. The study used a mixed methods approach with a
Design Thinking framework at the Empathize and Define stages. Needs analysis was conducted using the Kano Model, while perception analysis included perceived quality, perceived value, perceived benefit, perceived risk, and Sustainability perception. Data were obtained through questionnaires to 56 respondents and interviews with 3 informants. The results of the study indicate that the mosquito repellent function, calming aroma, use of environmentally friendly materials, and support for the concept of sustainable hotels have the potential to increase guest satisfaction. Guests also have positive perceptions of the product's quality, value, benefits, and sustainability, although the safety aspect of use is still a concern. Based on the results of the study, Candlebliss has the potential to be developed as a hotel amenity that increases guest comfort while supporting green hospitality practices.

Kajian ini bertujuan untuk mengetahui kebutuhan tamu hotel terhadap lilin aromaterapi sebagai media relaksasi dan pengusir nyamuk alami serta mengetahui persepsi tamu terhadap Candlebliss. Kajian menggunakan pendekatan mixed
methods dengan kerangka Design Thinking pada tahap Empathize dan Define. Analisis kebutuhan dilakukan menggunakan Kano Model, sedangkan analisis persepsi meliputi perceived quality, perceived value, perceived benefit, perceived
risk, dan Sustainability perception. Data diperoleh melalui kuesioner kepada 56 responden dan wawancara terhadap 3 narasumber. Hasil kajian menunjukkan bahwa fungsi anti nyamuk, aroma menenangkan, penggunaan bahan ramah lingkungan, dan dukungan terhadap konsep hotel berkelanjutan berpotensi meningkatkan kepuasan tamu. Tamu juga memiliki persepsi positif terhadap kualitas, nilai, manfaat, dan keberlanjutan produk, meskipun aspek keamanan penggunaan masih menjadi perhatian. Berdasarkan hasil kajian, Candleblissberpotensi dikembangkan sebagai amenities hotel yang meningkatkan kenyamanan tamu sekaligus mendukung praktik green hospitality.