SOSIALISASI TAMARISH SEBAGAI INOVASI RASA PANGAN LOKAL MELALUI PENYUSUNAN EZINE

ABSTRACT: Sinom (young tamarind leaves) is underutilized in modern industry and is often viewed as outdated by the younger generation due to the lack of interactive digital educational resources. This study aims to design an interactive flipbook-based e-zine using literature review, User-Centered Design (UCD), and the AIDA framework to promote the product “Tamarish” (Turkish Delight made with sinom extract). Data were collected via a User Experience Questionnaire (UEQ) administered to 30 respondents (purposive sampling, 26 valid responses). This 10-page e-zine was developed using the Canva application and published via Heyzine. The results of the UEQ analysis showed that all dimensions received an “Excellent” rating with an overall average of 1.781, outperforming similar e-learning platforms. It was concluded that the Tamarish e-zine is effective and suitable as an educational medium for promoting local food innovation among the younger generation.

ABSTRAK: Sinom (daun muda asam jawa) kurang dimanfaatkan di industri modern dan kerap dianggap kuno oleh generasi muda karena minimnya media edukasi digital yang interaktif. Penelitian ini bertujuan merancang Ezine berbasis flipbook interaktif menggunakan metode studi literatur, User-Centered Design (UCD) dan kerangka AIDA untuk sosialisasi produk "Tamarish" (Turkish Delight berbahan ekstrak sinom). Data dikumpulkan melalui kuesioner User Experience Questionnaire (UEQ) kepada 30 responden (purposive sampling, 26 valid). Ezine 10 halaman ini dikembangkan menggunakan aplikasi Canva dan dipublikasikan via Heyzine. Hasil analisis UEQ menunjukkan seluruh dimensi memperoleh kategori Excellent dengan rata-rata keseluruhan 1,781, mengungguli platform E-Learning sejenis. Disimpulkan bahwa Ezine Tamarish efektif dan layak sebagai media edukasi inovasi pangan lokal bagi generasi muda.