PENGEMBANGAN WEBSITE D-BOOTH UNTUK MEMFASILITASI VISUAL ARTIST DAN PELAKU BISNIS PERCETAKAN DALAM PEMASARAN PRODUK KREATIF

Collaboration between visual artists and printing businesses in Indonesia faces barriers in communication and conventional transaction processes that cause miscommunication, suboptimal order management, and low visibility of artworks in the market. This research develops the D-Booth e-commerce platform that integrates digital artist portfolios with printing service catalogs within a unified ecosystem. The research approach employs Research and Development (R&D) using the Waterfall model comprising five phases: (1) Requirements, identifying needs through in-depth interviews with artists, printing entrepreneurs, and general users; (2) Design, creating prototypes and system diagrams (Use Case, Activity, Class); (3) Implementation, building the platform using Laravel, PHP, MySQL, and Tailwind CSS with features including artwork management, printing catalogs, transaction systems, chat, and reviews; (4) Testing, conducting Black Box testing on 22 scenarios and System Usability Scale (SUS) testing involving 34 respondents; (5) Maintenance, deployment and hosting through Hostinger. Black Box testing results demonstrated 100% success rate, while SUS testing achieved an average score of 80.88 (Grade A). D-Booth effectively improves merchandise production efficiency, expands market reach, and creates a professional creative business ecosystem.

Kolaborasi antara visual artist dan percetakan di Indonesia menghadapi hambatan dalam komunikasi dan transaksi konvensional yang menyebabkan miskomunikasi, pengelolaan pesanan kurang optimal, dan rendahnya visibilitas karya di pasar. Penelitian ini mengembangkan platform e-commerce D-Booth yang mengintegrasikan portfolio digital artist dengan katalog percetakan dalam satu ekosistem. Pendekatan penelitian menggunakan Research and Development (R&D) dengan model Waterfall mencakup lima fase: (1) Requirements, mengidentifikasi kebutuhan melalui wawancara mendalam dengan artist, pengusaha percetakan, dan pengguna umum; (2) Design, membuat prototype dan diagram sistem (Use Case, Activity, Class); (3) Implementation, membangun platform menggunakan Laravel, PHP, MySQL, dan Tailwind CSS dengan fitur manajemen karya, katalog percetakan, sistem transaksi, chat, dan review; (4) Testing, melakukan pengujian Black Box pada 22 skenario dan pengujian System Usability Scale (SUS) terhadap 34 responden; (5) Maintenance, deployment dan hosting melalui Hostinger. Hasil pengujian Black Box menunjukkan keberhasilan 100%, sedangkan SUS memperoleh skor rata-rata 80,88 (Grade A). D-Booth efektif meningkatkan efisiensi produksi merchandise, memperluas jangkauan pasar, dan menciptakan ekosistem bisnis kreatif yang profesional.