Perancangan Website E-Katalog Layanan dan Portofolio Digital dengan Integrasi Chatbot pada Wecast Studio

ABSTRACT
The development of the creative industry demands a strategic digital platform. Currently, Wecast Studio, as a visual documentation and animation production house, still relies on unstructured manual promotion. The absence of an open price e-catalog requires customers to repeatedly contact the admin just to find out service information, making the ordering process inefficient. Therefore, this study aims to design and develop a service e-catalog and digital portfolio website integrated with a rule-based chatbot. This design is focused on price transparency so that customers can directly compare estimated costs independently. In addition, the chatbot acts as a 24-hour virtual assistant to automatically answer frequently asked questions (FAQs) and reduce the admin's operational workload. This study uses the Research and Development (R&D) method with a Waterfall development model approach. Data collection was conducted through interviews, observations, and questionnaires. System feasibility testing was evaluated using User Acceptance Testing (UAT) through descriptive quantitative analysis based on a Likert scale. The test results showed a feasibility rate of 96.46% from customer evaluations and 96% from Wecast Studio's internal evaluations, both of which fall into the "Very Feasible" category. The implementation of this system is proven to present a professional, informative, transparent, and organized platform to improve marketing efficiency.
Keywords: Website, E-Catalog, Digital Portfolio, Chatbot, Rule-Based, Waterfall.

ABSTRAK
Perkembangan industri kreatif menuntut adanya platform digital yang strategis. Saat ini, Wecast Studio sebagai production house dokumentasi visual dan animasi masih mengandalkan promosi manual yang tidak terstruktur. Ketiadaan e-katalog harga secara terbuka membuat pelanggan harus menghubungi admin berulang kali hanya untuk mengetahui informasi layanan, sehingga proses pemesanan menjadi tidak efisien. Oleh karena itu, penelitian ini bertujuan merancang bangun website e-katalog layanan dan portofolio digital dengan integrasi chatbot berbasis rule-based. Perancangan ini difokuskan pada transparansi harga agar pelanggan dapat langsung membandingkan estimasi biaya secara mandiri. Selain itu, chatbot bertindak sebagai asisten virtual 24 jam untuk menjawab pertanyaan berulang (FAQ) secara otomatis dan mereduksi beban kerja operasional admin. Penelitian ini menggunakan metode Research and Development (R&D) dengan pendekatan model pengembangan Waterfall. Pengumpulan data dilakukan melalui wawancara, observasi, dan kuesioner. Pengujian kelayakan sistem dievaluasi menggunakan User Acceptance Testing (UAT) melalui analisis kuantitatif deskriptif berdasarkan skala Likert. Hasil pengujian menunjukkan tingkat kelayakan sebesar 96,46% dari penilaian pelanggan dan 96% dari penilaian internal Wecast Studio, di mana keduanya masuk dalam kategori "Sangat Layak". Implementasi sistem ini terbukti menghadirkan platform profesional yang informatif, transparan, dan terorganisasi guna meningkatkan efisiensi pemasaran.
Kata Kunci: Website, E-Katalog, Portofolio Digital, Chatbot, Rule-Based, Waterfall.