PERANCANGAN DESAIN UI/UX WEBSITE SEBAGAI MEDIA INFORMASI PLATFORM PELATIHAN PUBLIC SPEAKING DI ERA DIGITAL PADA SPEAK UPLEVEL INDONESIA

ABSTRAK
Speak Uplevel Indonesia, sebuah lembaga pelatihan public speaking di Makassar, memanfaatkan Instagram dan TikTok sebagai media penyampaian informasi program. Namun informasi yang disampaikan belum lengkap dan terstruktur, serta belum tersedianya website resmi sebagai platform informasi digital yang kredibel, sehingga sekitar 73% calon peserta tidak menindaklanjuti ketertarikannya untuk bergabung. Tugas akhir ini bertujuan merancang website sebagai media informasi Speak Uplevel Indonesia yang menyajikan seluruh informasi program pelatihan secara lengkap, terstruktur, dan mudah diakses dalam satu platform resmi. Perancangan didasarkan pada teori desain UI/UX yang mencakup prinsip simplicity, consistency, clear navigation, dan aesthetics, serta teori website sebagai media informasi digital. Proses perancangan dilaksanakan melalui tiga tahapan, yaitu praproduksi mencakup analisis kebutuhan melalui observasi, wawancara, dan kuesioner kepada 36 responden; produksi meliputi pembuatan wireframe, style guide, high fidelity mockup, dan prototype interaktif menggunakan Figma; serta pascaproduksi berupa pengujian usability kepada 13 responden. Hasil pengujian menunjukkan seluruh responden memberikan respons positif pada seluruh aspek yang diuji, mencakup kemudahan navigasi, kelengkapan informasi, tampilan visual, dan kemudahan penggunaan secara keseluruhan, sehingga prototype dinyatakan layak dijadikan acuan tahap implementasi selanjutnya.

ABSTRACT
Speak Uplevel Indonesia, a public speaking training institution in Makassar, relies on Instagram and TikTok to disseminate program information. However, the information provided is incomplete and unstructured, and the absence of an official website as a credible digital information platform has resulted in approximately 73% of prospective participants not following through with their interest in joining. This final project aims to design a website as an information medium for Speak Uplevel Indonesia that presents all training program information completely, structurally, and accessibly in one official platform. The design is based on UI/UX design theory encompassing principles of simplicity, consistency, clear navigation, and aesthetics, as well as website theory as a digital information medium. The design process was carried out through three stages: pre-production involving needs analysis through observation, interviews, and questionnaires with 36 respondents; production covering wireframe, style guide, high fidelity mockup, and interactive prototype using Figma; and post-production comprising usability testing with 13 respondents. The testing results showed all respondents gave positive responses across all tested aspects, including navigation ease, information completeness, visual appearance, and overall usability, making the interactive prototype suitable as a reference for the next stage of website implementation.