PERANCANGAN ULANG MOTION GRAPHIC COMPANY PROFILE SEBAGAI STRATEGI KOMUNIKASI VISUAL PT SOLUSI BANGUN INDONESIA TBK

ABSTRAK
Kebutuhan akan media komunikasi visual yang informatif dan menarik semakin meningkat seiring perkembangan teknologi digital. PT Solusi Bangun Indonesia Tbk sebagai perusahaan penyedia solusi bahan bangunan terintegrasi telah memiliki media company profile, namun penyajian informasinya masih didominasi oleh penggunaan footage sehingga informasi mengenai profil perusahaan, produk, inovasi, serta komitmen terhadap keberlanjutan belum dapat tersampaikan secara maksimal kepada audiens. Berdasarkan kondisi tersebut, dilakukan perancangan motion graphic company profile sebagai media komunikasi visual yang mampu menyajikan informasi perusahaan secara lebih efektif, terstruktur, dan komunikatif. Perancangan ini menggunakan konsep visual Modern Corporate dengan pendekatan ilustrasi dan infografis dinamis untuk mendukung penyampaian informasi perusahaan. Metode pengumpulan data yang digunakan meliputi observasi, wawancara, dan studi pustaka dengan penerapan prinsip desain grafis serta motion graphic. Hasil perancangan diharapkan dapat menjadi media informasi dan promosi yang mampu memperkuat citra perusahaan serta meningkatkan efektivitas penyampaian informasi kepada masyarakat, calon mitra, dan investor.
Kata kunci: Motion Graphic, Company Profile, Komunikasi Visual, Media Promosi, PT Solusi Bangun Indonesia Tbk.

ABSTRAK
The need for informative and engaging visual communication media continues to increase along with the development of digital technology. PT Solusi Bangun Indonesia Tbk, as an integrated building materials solutions company, already has a company profile media; however, the presentation of information is still dominated by the use of footage, resulting in company information regarding its profile, products, innovations, and commitment to sustainability not being conveyed optimally to the audience. Based on these conditions, a motion graphic company profile was designed as a visual communication medium capable of presenting company information in a more effective, structured, and communicative manner. This design applies the Modern Corporate visual concept combined with illustration and dynamic infographic approaches to support the delivery of company information. The data collection methods used include observation, interviews, and literature studies with the application of graphic design and motion graphic principles. The design outcome is expected to become an effective information and promotional medium capable of strengthening the company's image while improving the effectiveness of information delivery to the public, prospective partners, and investors.
Keywords: Motion Graphic, Company Profile, Visual Communication, Promotional Media, PT Solusi Bangun Indonesia Tbk