Pembuatan Konten Edukasi Interaktif Reels Instagram dalam Meningkatkan Brand Awareness @lembaga.sensor.film

The Film Censorship Board of the Republic of Indonesia (LSF RI) utilizes Instagram as a public communication channel to educate the public on the importance of watching films according to age classifications through the National Movement for a Self-Censorship Culture (GNBSM) campaign. However, low public understanding and the perception that the LSF merely acts as a "film cutter" pose challenges in building Brand awareness. This final project report aims to describe the process of designing and creating educational content for the @lembaga.sensor.film Instagram account by applying the AISAS (Attention, Interest, Search, Action, Share) communication model as a message delivery strategy. The methods employed include observation, literature review, and questionnaires to gather data on the content production process and audience response. The author served in a publications role, responsible for event coverage, scriptwriting, production, and the editing of video and graphic content. The results indicate that applying the AISAS model facilitated the creation of more structured educational content, captured audience attention, encouraged interaction, and supported increased Brand awareness for the Film Censorship Board by delivering information that was creative, informative, and easily understood by the public.

Keywords: Educational Content, Instagram, AISAS, Brand awareness, Film Censorship Board, National Movement for a Self-Censorship Culture (GNBSM).

Lembaga Sensor Film Republik Indonesia (LSF RI) memanfaatkan media sosial Instagram sebagai sarana komunikasi publik untuk mengedukasi masyarakat mengenai pentingnya menonton film sesuai klasifikasi usia melalui kampanye Gerakan Nasional Budaya Sensor Mandiri (GNBSM). Namun, masih rendahnya pemahaman masyarakat serta anggapan bahwa LSF hanya berperan sebagai "pemotong film" menjadi tantangan dalam membangun Brand awareness. Laporan tugas akhir ini bertujuan mendeskripsikan proses perancangan dan pembuatan konten edukasi pada akun Instagram @lembaga.sensor.film dengan menerapkan model komunikasi AISAS (Attention, Interest, Search, Action, Share) sebagai strategi penyampaian pesan. Metode yang digunakan meliputi observasi, studi pustaka, dan kuesioner untuk memperoleh data mengenai proses produksi konten serta respons audiens. Penulis berperan sebagai publikasi yang bertanggung jawab dalam peliputan kegiatan, penyusunan naskah, produksi, hingga penyuntingan konten video dan grafis. Hasil pelaksanaan menunjukkan bahwa penerapan model AISAS mampu membantu penyusunan konten edukasi yang lebih terstruktur, menarik perhatian audiens, mendorong interaksi, serta mendukung peningkatan Brand awareness Lembaga Sensor Film melalui penyampaian informasi yang kreatif, informatif, dan mudah dipahami oleh masyarakat.

Kata kunci: Konten Edukasi, Instagram, AISAS, Brand awareness, Lembaga Sensor Film, Gerakan Nasional Budaya Sensor Mandiri (GNBSM).