PERANCANGAN BUKU VISUAL EDUKATIF BRAND BENIHBUNBUN BERTEMA ETNOBOTANI SEBAGAI MEDIA PENGENALAN AKTIVITAS MENANAM UNTUK ANAK USIA 7-10 TAHUN

Children's declining interest in outdoor activities due to the high use of gawai has become a challenge in fostering environmental awareness from an early age. Based on interviews with Benihbunbun, the EduGreen Wisata program with an EthnoBotany theme is predominantly attended by elementary school students in grades 1-5 (aged 7-10 years), yet no printed educational media is available for participants to take home due to the absence of an in-house graphic designer. This final project aims to design an educational visual book with an EthnoBotany theme as a medium for introducing planting activities and as an educational take-home souvenir for children aged 7-10 years participating in Benihbunbun's EduGreen Wisata program. The design method includes observation, interviews, and literature studies. The result is a B5-sized visual book with 28 content pages, featuring flat design illustrations, a bright and natural color palette, Balsamiq Sans and National Park typography, interactive elements, and seed paper pages.

Berkurangnya minat anak terhadap aktivitas luar ruangan akibat tingginya penggunaan gawai menjadi tantangan dalam menumbuhkan kepedulian lingkungan sejak dini. Berdasarkan hasil wawancara dengan pihak Benihbunbun, program EduGreen Wisata bertema EtnoBotani didominasi peserta SD kelas 1-5 (usia 7-10 tahun), namun belum tersedia media cetak edukatif yang dapat dibawa pulang karena tidak adanya desainer grafis di Benihbunbun. Tugas akhir ini bertujuan merancang buku visual edukatif bertema EtnoBotani sebagai media pengenalan aktivitas menanam sekaligus buah tangan edukatif bagi anak usia 7-10 tahun peserta program EduGreen Wisata Benihbunbun. Metode perancangan meliputi observasi, wawancara, dan studi pustaka. Hasil perancangan berupa buku visual berukuran B5 dengan 28 halaman isi, menggunakan ilustrasi flat design, palet warna cerah dan natural, tipografi Balsamiq Sans dan National Park, serta dilengkapi elemen interaktif dan halaman kertas benih (seed paper).