PERANCANGAN GSM BERBASIS 3D SEBAGAI ELEMEN PENGUATAN IDENTITAS VISUAL BRAND K-BUDDY

ABSTRAK: K-Buddy merupakan brand yang bergerak di bidang pembuatan figur 3D print custom. Saat ini, K-Buddy belum memiliki sistem identitas visual yang terstruktur sehingga penerapan elemen visual pada berbagai media masih belum konsisten. Selain itu, brand belum memiliki elemen visual khas yang dapat memperkuat identitas serta meningkatkan brand recognition. Tugas akhir ini bertujuan merancang Graphic Standard Manual (GSM) berbasis maskot 3D sebagai pedoman penerapan identitas visual K-Buddy. Proses perancangan dilakukan melalui metode wawancara, observasi, dokumentasi, serta tahapan pra-produksi, produksi, dan pasca-produksi. Hasil perancangan berupa Graphic Standard Manual yang memuat sistem penggunaan logo, warna, tipografi, supergraphic, maskot 3D, serta implementasinya pada berbagai media pendukung, meliputi kemasan produk, business card, ID card, kop surat, amplop, invoice, X-banner, sticker, keychain, pin, thank you card, certificate of authenticity, feed Instagram, dan thumbnail e-commerce. Perancangan ini diharapkan mampu menciptakan identitas visual yang lebih konsisten, memperkuat karakter brand K-Buddy, serta meningkatkan pengenalan merek pada berbagai media komunikasi.

ABSTRACT: K-Buddy is a brand specializing in custom 3D printed figure production. Currently, K-Buddy does not have a structured visual identity system, resulting in inconsistent application of visual elements across various media. In addition, the brand lacks a distinctive visual element that can strengthen its identity and enhance brand recognition. This final project aims to design a Graphic Standard Manual (GSM) based on a 3D mascot as a guideline for implementing K-Buddy's visual identity. The design process was conducted through interviews, observations, documentation, and three stages of production: pre-production, production, and post-production. The final outcome is a Graphic Standard Manual containing guidelines for the use of the logo, color palette, typography, supergraphics, and a 3D mascot, as well as their implementation across various supporting media, including product packaging, business cards, ID cards, letterheads, envelopes, invoices, X-banners, stickers, keychains, pins, thank-you cards, certificates of authenticity, Instagram feed designs, and e-commerce thumbnails. This project is expected to establish a more consistent visual identity, strengthen K-Buddy's brand character, and improve brand recognition across various communication media.