PERANCANGAN PROFILE BOOK SEBAGAI MEDIA PROMOSI PADA MI NURUNNAJAH UNTUK MENINGKATKAN PENERIMAAN PESERTA DIDIK BARU

ABSTRACT
Competition among educational institutions requires schools to have effective information and promotional media. MI Nurunnajah faces challenges in attracting new students because of its location within a narrow alley, incomplete information media, and suboptimal promotional activities. As a result, the school’s identity, facilities, programs, and strengths are not widely recognized by the public. The MI Nurunnajah profile book was designed as an informative, engaging, and accessible medium for both information and promotion. The design process involved observation, interviews, literature review, mind mapping, moodboard development, and the application of visual communication design elements, including layout, typography, character illustrations, and color. This profile book is expected to present school information clearly and systematically, strengthen the school’s image, and increase the trust and interest of prospective students’ parents.

Keywords: Profile Book, Design, Promotional Media

ABSTRAK
Persaingan antarlembaga pendidikan menuntut sekolah memiliki media informasi dan promosi yang efektif. MI Nurunnajah mengalami kendala dalam penerimaan peserta didik baru karena lokasinya berada di dalam gang, media informasi belum lengkap, serta kegiatan promosi belum optimal. Kondisi tersebut menyebabkan identitas, fasilitas, program, dan keunggulan sekolah kurang dikenal oleh masyarakat. Buku Profil MI Nurunnajah dirancang sebagai media informasi dan promosi yang menarik, informatif, dan mudah dipahami. Perancangan dilakukan melalui observasi, wawancara, studi pustaka, mind mapping, moodboard, serta penerapan unsur desain komunikasi visual berupa tata letak, tipografi, ilustrasi karakter, dan warna. Buku profil ini diharapkan dapat menyampaikan informasi sekolah secara jelas dan terstruktur, memperkuat citra sekolah, serta meningkatkan kepercayaan dan minat calon orang tua peserta didik.

Kata Kunci: Buku Profil, Perancangan, Media Promosi