PEMBUATAN KONTEN STORYTELLING RELATABLE BERBASIS MODEL AIDA PADA INSTAGRAM @finetdotid UNTUK MENINGKATKAN ENGAGEMENT

Instagram plays a crucial role because of its visual nature and its widespread use among Indonesians of working age, with 92.6 million active users or 32.3% of the population by 2025. The @finetdotid account serves as the primary communication channel, but it still faces low audience engagement. This final project aims to create relatable storytelling content based on the AIDA model for @finetdotid, with a focus on Reels, to increase engagement using the STP and AIDA models. Data collection was conducted through observation and literature review using a project-based approach, encompassing research on Instagram trends, understanding audience characteristics, reviewing similar storytelling examples, brainstorming relatable approaches, and the production, editing, review, revision, approval, and publication of content. The results show that Reels reached a peak of 28,000 views in April 2026, with 82% coming from non-followers, and the best content received 1,041 likes, while the number of followers increased from 87 to 204 as a supporting indicator. These results prove that AIDA-based storytelling relatable successfully increased engagement on the @finetdotid account, encompassing metrics such as likes, comments, shares, saves, and reposts.
Keywords: Instagram, Relatable Storytelling, AIDA Model, Engagement, Social Media Content
Instagram berperan penting karena bersifat visual dan banyak digunakan masyarakat Indonesia usia produktif, dengan 92,6 juta pengguna aktif atau 32,3% dari populasi pada 2025. Akun @finetdotid menjadi saluran utama komunikasi, namun masih menghadapi rendahnya interaksi audiens. Tugas akhir ini bertujuan membuat konten storytelling relatable berbasis model AIDA pada @finetdotid, dengan fokus pada Reels, untuk meningkatkan engagement menggunakan model STP dan AIDA. Pengumpulan data dilakukan melalui observasi dan studi pustaka dengan pendekatan project-based, meliputi riset tren Instagram, pemahaman karakteristik audiens, referensi storytelling sejenis, brainstorming pendekatan relatable, hingga produksi, editing, review, revisi, persetujuan, dan publikasi konten. Hasil menunjukkan Reels mencapai tayangan tertinggi 28 ribu pada April 2026, dengan 82% berasal dari non-pengikut, dan konten terbaik memperoleh 1.041 like, sementara pengikut bertambah dari 87 menjadi 204 sebagai indikator pendukung. Hasil ini membuktikan bahwa storytelling relatable berbasis AIDA berhasil meningkatkan engagement akun @finetdotid, mencakup indikator like, komentar, share, save, dan posting ulang.
Kata kunci: Instagram, Storytelling Relatable, Model AIDA, Engagement, Konten Media Sosial