BUSANA PESTA WANITA DENGAN TENUN MAKASSAR MOTIF COBO STUDI KASUS: C.R.A.N (CAROLINE RAISSA ABIGAIL NASUTION)

The C.R.A.N brand wants to develop ready-to-wear clothing that meets the wishes of potential target partners in the form of party clothing with traditional Makassar woven cobo motifs, an obstacle faced by high production costs. The problem in this research is making ready-to-wear party clothes and determining the selling price of Makassar woven party clothes with cobo motifs. The aim is to create and determine the selling price of Makassar woven party clothing with cobo motifs. The method used is exploratory qualitative using Hasso Plattner's Design Thinking approach, including 5 stages of empathize, define, ideate, prototype and test. Data used: observation, interviews, questionnaires and literature study. The results of this research are designing Makassar woven party clothing with cobo motifs according to the 2023/2024 trend forecast which was obtained through a brand observation process, interviews with partners to determine the choice of Makassar weaving and motif selection as well as determining the selling price through a questionnaire of potential users with a target market of women aged 25 -35 years and in determining the selling price it is added through benchmarks.
Keywords: Makassar weaving, Cobo Motif, Party Clothing.

Brand C.R.A.N ingin mengembangkan busana siap pakai yang sesuai dengan keinginan calon target mitra berupa busana pesta dengan motif tenun tradisional Makassar motif cobo, kendala yang dihadapi ongkos produksi tinggi. Masalah dalam penelitian ini membuat busana pesta siap pakai dan menentukan harga jual busana pesta tenun Makassar motif cobo. Tujuannya bisa membuat dan menentukan harga jual busana pesta tenun Makassar motif cobo. Metode yang digunakan yaitu kualitatif eksploratif dengan menggunakan pendekatan Design Thinking dari Hasso Plattner meliputi 5 tahap emphatize, define, ideate, prototype, dan test. Data yang digunakan: observasi, wawancara, kuesioner dan studi literatur. Hasil penelitian ini berupa perancangan busana pesta tenun Makassar motif cobo sesuai trend forecast 2023/2024 yang diperoleh melalui proses observasi brand, wawancara dengan mitra untuk menentukkan pilihan tenun Makassar dan pemilihan motif serta menentukkan harga jual melalui kuesioner para calon user dengan target market wanita berusia 25-35 tahun dan dalam menentukkan harga jual ditambahkan melalui benchmark.
Kata kunci: Tenun Makassar, Motif Cobo, Busana Pesta.