Rifqi, Muhammad (2024) LAPORAN TUGAS AKHIR REDESAIN LOGO ORYZA SATIVA DAN MEMBUAT MASKOT SEBAGAI REBRANDING PERUSAHAAN. Diploma thesis, POLITEKNIK NEGERI MEDIA KREATIF.
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Abstract
ABSTRAK
Rebranding Oryza Sativa, sebuah usaha streetwear, dilakukan dengan meredesain logo dan menciptakan maskot baru. Proses ini melibatkan analisis mendalam terhadap logo lama, yang menunjukkan kelemahan dalam desain visual, keterbacaan, relevansi, dan konsistensi. Logo baru didesain dengan gaya grafitti yang dinamis, menggunakan kombinasi warna hitam, merah, dan putih untuk menciptakan kesan kuat dan berani. Tipografi grafitti dan sans serif dipilih untuk keseimbangan estetika dan keterbacaan. Maskot baru, dengan gaya streetwear dan mata berbentuk bintang, menambahkan karakter unik pada merek. Implementasi mencakup penerapan pada kartu nama, landyard, merchandise, dan media sosial, dengan hasil akhir berupa Brand Guideline. Hasilnya, identitas visual Oryza Sativa menjadi lebih kuat, relevan, dan menarik, mendukung pertumbuhan dan daya saing di pasar streetwear.
ABSTRACT
Rebranding of Oryza Sativa, a streetwear business, was carried out by redesigning the logo and creating a new mascot. This process involved an in-depth analysis of the old logo, pointing out weaknesses in visual design, readability, relevance and consistency. The new logo is designed in a dynamic graffiti style, using a combination of black, red and white to create a strong and bold impression. Graffiti and sans serif typefaces were chosen for a balance of aesthetics and readability. The new mascot, with its streetwear style and star-shaped eyes, adds unique character to the brand. Implementation includes application to business cards, landing pages, merchandise and social media, with the final result in the form of Brand Guideline. As a result, Oryza Sativa's visual identity becomes stronger, more relevant and attractive, supporting growth and competitiveness in the streetwear market.
Item Type: | Thesis (Diploma) |
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Additional Information: | 1. Komda Saharja, S.Kom, M.Pd 2. Sudirman, S.Kom, M.Kom |
Uncontrolled Keywords: | Kata kunci: Rebranding, Logo, Maskot, Streetwear. Keyword: Rebranding, Logo, Maskot, Streetwear. |
Subjects: | N Fine Arts > NX Arts in general |
Divisions: | Polimedia Medan > Prodi Desain Grafis |
Depositing User: | Muhammad Rifqi |
Date Deposited: | 09 Sep 2024 01:50 |
Last Modified: | 09 Sep 2024 01:50 |
URI: | http://repository.polimedia.ac.id/id/eprint/10810 |