Maulana, Fadlan (2022) Merancang dan Memvisualisasikan Content Instagram PB Taxand.id. Diploma thesis, Politeknik Negeri Media Kreatif Jakarta.
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Abstract
PB Taxand is the 4th largest Tax Consulting Company in Indonesia. PB Taxand still has shortcomings in designing Instagram content because PB Taxand in running its business is still lacking in managing its social media so that not many people know that PB Taxand is the largest tax consulting company in Indonesia. In managing social media to increase awareness, it is necessary to have a role from graphic designers. The role of graphic designers in increasing awareness of PB Taxand is to create good and interesting Instagram content. To make a good and attractive design, it is necessary to have references from competitors or pay attention to social media trends. Graphic designer's work flow, namely weekly meetings, getting briefs, looking for references, looking for elements and fonts needed, doing the editing process using software and reporting the design results to the provider briefs. In this final project, the author describes the role of graphic designers in the process of creating digital content using observation and literature studies.
Keywords: Design, Graphic Designer, Tax, PB Taxand, Role of Graphic Designer
PB Taxand adalah Perusahaan Konsultan Pajak peringkat 4 terbesar di Indonesia. PB Taxand masih memiliki kekurangan dalam merancang konten Instagram karena PB Taxand dalam menjalankan bisnis nya masih kurang dalam mengelola media sosial nya sehingga tidak banyak orang yang tahu bahwa PB Taxand merupakan perusahaan konsultan pajak terbesar di Indonesia. Dalam mengelola social media guna meningkatkan awareness perlu adanya peran dari desainer grafis. Peran desainer grafis dalam meningkatkan awareness PB Taxand adalah membuat konten instagram yang baik dan menarik. Untuk membuat desain yang baik dan menarik perlu adanya referensi dari kompetitor atau memperhatikan trend media sosial Alur pekerjaan desainer grafis yaitu weekly meeting, mendapatkan brief, mencari referensi, mencari elemen dan font yang diperlukan, melakukan proses editing menggunakan perangkat lunak dan melaporkan hasil desain kepada pemberi brief. Dalam tugas akhir ini penulis mendeskripsikan peran desainer grafis dalam proses pembuatan konten digital dengan metode observasi dan studi pustaka.
Kata Kunci : Desain, Desainer Grafis, Pajak, PB Taxand, Peran Desainer Grafis
Item Type: | Thesis (Diploma) |
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Additional Information: | Pembimbing 1 : Dr. Erlan Saefuddin, SS., M.Hum., Pembimbing 2 : Hawa Asma Ul Husna, S.Pd., M.Hum |
Uncontrolled Keywords: | Keywords: Design, Graphic Designer, Tax, PB Taxand, Role of Graphic Designer Kata Kunci : Desain, Desainer Grafis, Pajak, PB Taxand, Peran Desainer Grafis |
Subjects: | L Education > L Education (General) L Education > LA History of education |
Divisions: | Polimedia Jakarta > Jurusan Penerbitan > Prodi Periklanan |
Depositing User: | Fadlan Maulana |
Date Deposited: | 30 Sep 2022 03:31 |
Last Modified: | 30 Sep 2022 03:31 |
URI: | http://repository.polimedia.ac.id/id/eprint/2495 |