Ariq Muhamad, Raidhito (2022) Pembuatan Konsep Kreatif Untuk Meningkatkan Minat Melalui Konten Media Sosial Instagram Propertree.id. Diploma thesis, Politeknik Negeri Media Kreatif Jakarta.
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Abstract
The development of technology today, information is the main need of society. E- marketing is increasingly being used to expand the target market and is able to provide convenience for the audience. In social media marketing strategy, social media specialists have a vital role in managing social media. The role of a Social Media Specialist is one of access to interact with the audience as a two-way street on social media. Propertree.id as a financial technology company to build a brand image that requires modern marketing strategies within the reach of consumer interest. Communication is a science that must be learned to do marketing, so that the message is conveyed and can get a response back. The varied types of content produced are able to attract various types of consumers. The existence of STP Analysis is able to make content delivered more accurately according to the target profile. Instagram is one of the most popular social media platforms, data shows Instagram is ranked in the top 3 in the most favorite social media category. The many features make the audience not bored to see the variety of content presented.
Keyword: Online Media, Communication, Social Media Marketing, Propertree
Pesatnya perkembangan teknologi saat ini, informasi merupakan kebutuhan utama masyarakat. E-marketing semakin gencar digunakan guna memperluas target pasar dan mampu memberikan kemudahan bagi khalayak. Dalam strategi social media marketing, social media specialist mempunya peran vital dalam pengelolaan media sosial. Peran social media specialist salah satu akses berinteraksi dengan para audiens sebagai dua arah di media sosial. Propertree.id sebagai perusahaan financial technology untuk membangun brand image membutuhkan strategi pemasaran modern ini dalam memperluas minat konsumen. Komunikasi adalah ilmu wajib yang dipelajari untuk melakukan pemasaran, agar pesan tersampaikan dan bisa mendapat respon kembali. Jenis konten bervariatif yang dihasilkan mampu menggaet berbagai macam tipe konsumen. Adanya analisa STP mampu membuat konten tersampaikan lebih akurat sesuai profil target. Instagram salah satu platform media sosial yang sangat digemari, data menunjukkan Instagram berada di peringkat 3 besar di kategori media sosial terfavorit. Banyaknya fitur membuat audiens tidak monoton melihat beragam konten yang disajikan.
Kata Kunci: Media Online, Komunikasi, Social Media Marketing, Propertree
Item Type: | Thesis (Diploma) |
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Additional Information: | Pembimbing I : Drs. Sudrajat, M.M. Pembimbing II : Ingrid Veronica K.H, S.S., M.Pd. |
Uncontrolled Keywords: | Keyword: Online Media, Communication, Social Media Marketing, Propertree Kata Kunci: Media Online, Komunikasi, Social Media Marketing, Propertree |
Subjects: | L Education > L Education (General) L Education > LA History of education |
Divisions: | Polimedia Jakarta > Jurusan Penerbitan > Prodi Periklanan |
Depositing User: | Raidhito Ariq Muhamad |
Date Deposited: | 30 Sep 2022 06:50 |
Last Modified: | 30 Sep 2022 06:50 |
URI: | http://repository.polimedia.ac.id/id/eprint/2523 |