Alemina Ginting, Rachel (2023) LAPORAN TUGAS AKHIR PERANCANGAN ULANG LOGO DAN CORPORATE IDENTITY PT. FORTUNA SADA NIOGA. Diploma thesis, Politeknik Negeri Media Kreatif.
preliminary_20100128.pdf - Accepted Version
Available under License Creative Commons Attribution Share Alike.
Download (667kB)
Abstract
Judul Tugas Akhir : Perancangan Ulang Logo dan Corporate Identity
PT Fortuna Sada Nioga
Penulis : Rachel Alemina Ginting
Pembimbing 1 : Dayu Sri Herti, S.Pd.,M.Sn.
Pembimbing 2 : Drs.Hari Purnomo, M.Sn.
ABSTRAK
PT. Fortuna Sada Nioga adalah perusahaan yang bergerak dibidang jasa
keimigrasian dan legal permit, perusahaan ini sudah berdiri lebih dari 8-10 tahun.
Logo dan Corporate Identity sangatlah penting dan dibutuhkan bagi PT. Fortuna
Sada Nioga untuk mencerminkan profesionalitas dan meningkatkan brand
awareness kepada konsumen dan masyarakat luas. PT.Fortuna Sada Nioga
tentunya memerlukan kedua hal tersebut terutama agar mampu bersaing dengan
kompetitornya. Penulis melakukan pengumpulan data melalui Observasi dan
Wawancara langsung dengan rekan kerja PT. Fortuna Sada Nioga untuk
mendapatkan informasi lebih mengenai perusahaan agar memudahkan dalam
penyusunan identitas visual yang sesuai dengan visi misi perusahaan dan juga
secara structural yang akan dirangkum dalam Graphic Standard Manual (GSM).
Dapat disimpulkan penulis mengangkat masalah ini karena memiliki maksud dan
tujuan untuk membuat identitas visual perusahaan lebih terstruktur dan konsisten
agar dapat bersaing dengan perusahaan sejenis kompetitornya yang tertuang ke
dalam Graphic Standard Manual (GSM) yang berisi tentang logo, font, layout,
pattern, elemen grafis dan media promosi.
Kata kunci : Perusahaan, Corporate Identity, Graphic Standard Manual
(GSM).
PT. Fortuna Sada Nioga is a company engaged in immigration services and legal
permits, this company has been around for more than 8-10 years. Logo and
Corporate Identity are very important and needed for PT. Fortuna Sada Nioga to
reflect professionalism and increase brand awareness to consumers and the wider
community. PT.Fortuna Sada Nioga certainly needs these two things, especially
in order to be able to compete with its competitors. The author collects data
through direct observation and interviews with co-workers of PT. Fortuna Sada
Nioga to get more information about the company to make it easier to prepare a
visual identity that is in accordance with the company's vision and mission and
also structurally which will be summarized in the Graphic Standard Manual
(GSM). It can be concluded that the author raises this issue because it has the
intent and purpose to make the company's visual identity more structured and
consistent so that it can compete with similar competing companies as contained
in the Graphic Standard Manual (GSM) which contains logos, fonts, layouts,
patterns, graphic elements. and promotional media.
Keyword : Company, Corporate Identity, Graphic Standard Manual (GSM)
Item Type: | Thesis (Diploma) |
---|---|
Additional Information: | Drs. Dayu Sri Herti, S.Pd.,M.Sn. Drs.Hari Purnomo, M.Sn. |
Uncontrolled Keywords: | Perusahaan, Corporate Identity, Graphic Standard Manual (GSM). |
Subjects: | L Education > L Education (General) N Fine Arts > NX Arts in general |
Divisions: | Polimedia Jakarta > Jurusan Desain > Prodi Desain Grafis |
Depositing User: | Rachel Alemina Ginting |
Date Deposited: | 18 Aug 2023 00:41 |
Last Modified: | 18 Aug 2023 00:41 |
URI: | http://repository.polimedia.ac.id/id/eprint/5250 |