Perancangan Logo dan Corporate Identity PT Aifa Citra Gemilang

Febrian, Muhamad Ghoni (2022) Perancangan Logo dan Corporate Identity PT Aifa Citra Gemilang. Diploma thesis, Politeknik Negeri Media Kreatif.

[thumbnail of Perancangan Logo dan Corporate Identity PT Aifa Citra Gemulang_M Ghoni Febrian.pdf] Text
Perancangan Logo dan Corporate Identity PT Aifa Citra Gemulang_M Ghoni Febrian.pdf

Download (2MB)

Abstract

ABSTRAK

Logo and corporate identity are important for every company to reflect
professionalism and build brand awareness to consumers and the wider community.
PT Aifa Citra Gemilang, as one of the companies engaged in construction,
agriculture, and natural commodities, of course requires these two things,
especially in order to be able to compete with its competitors. In the early stages of
data collection through interviews, documentation, and SWOT analysis. From the
data it is known that since it was founded in 2012 PT Aifa Citra Gemilang does not
yet have a logo and corporate identity so that the company needs to design a logo
and corporate identity for its company. The logo and corporate identity of PT Aifa
Citra Gemilang are designed in accordance with the vision, mission and corporate
image that you want to display so that the resulting logo and corporate identity are
modern, simple, elegant, and serious. The designs carried out include logos,
standard manual graphics, stationery, corporate signage, merchandise, and
company profiles. The logo and corporate identity that has been designed by the
author can be used as branding for the company and increase brand awareness to
consumers and the wider community.
Keywords : Logo, corporate identity, construction, agriculture, corporate

Logo dan corporate identity sangatlah penting bagi setiap perusahaan untuk
mencerminkan profesionalitas serta membangun brand awarness kepada konsumen
dan masyarakat luas. PT Aifa Citra Gemilang, sebagai salah satu perusahaan yang
bergerak di jasa konstruksi, bidang pertanian, dan komoditas alam, tentu
memerlukan kedua hal tersebut terutama agar mampu bersaing dengan
kompetitornya. Pada tahap awal dilakukan pengumpulan data melalui wawancara,
dokumentasi, dan analisis SWOT. Dari data yang didapat, diketahui bahwa Sejak
didirikan pada tahun 2012 PT Aifa Citra Gemilang belum memiliki logo dan
corporate identity sehingga mengharuskan perusahaan untuk merancang logo dan
coorporate identity untuk perusahaannya. Logo dan corporate identity PT Aifa
Citra Gemilang dirancang sesuai dengan visi misi dan citra perusahaan yang ingin
ditampilkan sehingga dihasilkan logo dan corporate identity yang modern, simpel,
elegan, dan serius. Perancangan yang dilakukan meliputi logo, graphic standart
manual, stationery, corporate signage, merchandise, dan company profile. Logo
dan corporate identity yang sudah dirancang oleh penulis dapat dijadikan sebagai
branding bagi perusahaan dan meningkatkan brand awarness kepada konsumen
dan masyarakat luas.
Kata Kunci: Logo, corporate identity, kontruksi, pertanian, perusahaan

Item Type: Thesis (Diploma)
Additional Information: 1. Yusuf Nurrachman, S. T., MMSI 2. Rasuardie, M.Sn
Uncontrolled Keywords: Logo, corporate identity, kontruksi, pertanian, perusahaan
Subjects: N Fine Arts > N Visual arts (General) For photography, see TR
N Fine Arts > NE Print media
N Fine Arts > NX Arts in general
Divisions: Polimedia Jakarta > Jurusan Desain > Prodi Desain Grafis
Depositing User: Muhamad Ghoni Febrian
Date Deposited: 05 Sep 2022 08:49
Last Modified: 05 Sep 2022 08:53
URI: http://repository.polimedia.ac.id/id/eprint/705

Actions (login required)

View Item
View Item