PERANCANGAN ULANG LOGO UMKM BAKPAO LITY PAO BAPAK SUKINO

UMKM Bakpao Lity Pao has experienced a decrease in buyers due to the existence of similar competitors whose brands are well known to the wider community, and Bakpao Lity Pao still uses promotional media by word of mouth. According to Mr. Sukino as the owner of Bakpao Lity Pao, “Bakpao Lity Pao is rarely remembered by the public because it does not have identifying marks, symbols, or supporting media such as banners on carts” (Interview, Mr. Sukino 2023). In addition, Bakpao Lity Pao does not yet have a good logo and promotional media, which can be seen from the results of the survey of Bakpao lity pao buyers. This logo redesign uses observation, interview, and customer questionnaire survey methods. By redesigning this logo, it aims to design a Graphic Standard Manual (GSM) along with remaking the logo for branding UMKM Bakpao Lity Pao and promotional media such as uniforms, aprons, hats, x-banners, posters, stickers, hand fans, tumblr and umbrellas.
Keywords: Graphic Standard Manual, Lity Pao, UMKM, Re-Branding

UMKM Bakpao Lity Pao mengalami penurunan pembeli dikarenakan adanya kompetitor sejenis yang brandnya sudah dikenal oleh masyarakat luas, dan UMKM Bakpao Lity Pao masih menggunakan media promosi dari mulut kemulut. Menurut Bapak Sukino sebagai pemilik Bakpao Lity pao mengatakan “bakpao lity pao jarang diingat oleh masyarakat karena tidak memiliki tanda pengenal, simbol atau media promosi seperti banner pada gerobak” (Wawancara, Bapak Sukino 2023). Selain itu Bakpao Lity Pao, belum memiliki logo dan media promosi yang baik dapat dilihat dari hasil survei pembeli UMKM Bakpao lity pao. Perancangan ulang logo ini menggunakan metode observasi, wawancara, dan survey kuisioner pelanggan. Dengan dirancangnya ulang logo ini, bertujuan untuk merancang Graphic Standard Manual (GSM) beserta pembuatan ulang logo untuk membranding UMKM Bakpao Lity Pao dan media promosi seperti, seragam, apron, topi, x-banner, poster, sticker, kipas tangan, tumblr dan payung.
Kata Kunci: Graphic Standard Manual, Lity Pao, UMKM, Perancangan Ulang