Ariana Utami, Dwi (2024) Perancangan Ulang Corporate Identity UMKM Toko Roti Top Bakery. Diploma thesis, Politeknik Negeri Media Kreatif.
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Abstract
The theme of this final project is Redesigning Corporate Identity, with the main object is a SMSE (Small, and Medium Sized Enterprises) called Top Bakery, which is located in Pondok Labu, Jagakarsa and Pondok Cabe sub-districts. The methods used in this design are observation and distribution of questionnaires, interviews with Top Bakery consumers, and literature studies. The purpose and benefit of this design is to create a Corporate Identity as the new identity of Top Bakery to be more easily recognized and remembered, as well as being a differentiator among its competitors. In its development in the community, it can be concluded that many do not know about Top Bakery. Therefore, it is necessary to redesign the corporate identity as the new identity of the Top Bakery bakery. The results of this corporate identity redesign are in the form of a logo and Graphic Standard Manual book which contains guidelines for applying the logo to various promotional and supporting visual media such as stationary, menu flyers, banners, posters, namecards, and Instagram social media designs.
Keywords: Redesign, Corporate Identity, Top Bakery
Karya Tugas Akhir ini mengambil tema Perancangan Ulang Corporate Identity, dengan objek utamanya yaitu UMKM (Usaha Mikro, Kecil, dan Menengah) toko roti bernama Top Bakery, yang lokasinya berada di kecamatan Cilandak, Jagakarsa, dan Pamulang. Metode yang digunakan dalam perancangan ini adalah dengan melakukan observasi dan penyebaran kuesioner, wawancara dengan konsumen toko roti Top Bakery, serta Studi Pustaka. Tujuan dan manfaat dari perancangan ini adalah untuk membuat Corporate Identity sebagai identitas baru Top Bakery agar lebih mudah dikenali dan diingat, serta menjadi pembeda diantara kompetitornya. Dalam perkembangannya di masyarakat, dapat disimpulkan bahwa banyak yang belum mengetahui tentang Top Bakery. Oleh karena itu, dibutuhkan perancangan ulang corporate identity sebagai identitas baru dari toko roti Top Bakery. Hasil dari perancangan ulang corporate identity ini berupa logo dan buku Graphic Standard Manual yang berisi tentang panduan penerapan logo pada berbagai media visual promosi dan pendukungnya seperti stationary, flyer menu, banner, poster, namecard, dan desain media sosial Instagram.
Kata Kunci: Perancangan Ulang, Corporate Identity, Top Bakery
Item Type: | Thesis (Diploma) |
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Additional Information: | 1. Dr. Dayu Sri Herti, S.Pd.,M.Sn. 2. Ogie Urvil, M.Si. |
Uncontrolled Keywords: | Perancangan Ulang, Redesign, Corporate Identity, Top Bakery |
Subjects: | L Education > L Education (General) N Fine Arts > NC Drawing Design Illustration N Fine Arts > NE Print media |
Divisions: | Polimedia Jakarta > Jurusan Desain > Prodi Desain Grafis |
Depositing User: | Dwi Ariana Utami |
Date Deposited: | 30 Aug 2024 04:49 |
Last Modified: | 30 Aug 2024 04:49 |
URI: | http://repository.polimedia.ac.id/id/eprint/8264 |