PERANCANGAN REBRANDING PRODUK MINYAK ANGIN HEALTHYCARE UNTUK MENINGKATKAN BRAND AWARENESS

This research discusses the rebranding process of Healthycare Aromatherapy medicated oil products with the aim of increasing brand awareness. The problems identified included a company logo that did not reflect the new values, lack of visual branding, and minimal promotion. Using literature study and interview research methods, this paper aims to increase brand awareness, produce a Graphic Standard Manual (GSM), and improve consumer perception of the brand. The process of designing the rebranding of Healthycare Aromatherapy medicated oil products involves the creation of a Graphic Standard Manual (GSM) which includes logo design, logo usage rules, colour usage, typography, and graphic elements. The main logo and secondary logo were designed to ensure the brand identity can be easily recognised in various media.
Key Word: Rebranding, Graphic Standard Manual (GSM), logo, brand awareness, medicated oil aromatherapy.

Penelitian ini membahas tentang proses rebranding produk minyak angin Healthycare Aromatherapy dengan tujuan meningkatkan brand awareness. Masalah yang diidentifikasi termasuk logo perusahaan yang tidak mencerminkan nilai-nilai baru, kurangnya visual branding, dan minimnya promosi. Metode penelitian ini meliputi studi pustaka dan wawancara, penulisan ini bertujuan untuk meningkatkan brand awareness, menghasilkan Graphic Standard Manual (GSM), serta memperbaiki persepsi konsumen terhadap merek. Proses perancangan rebranding produk minyak angin Healthycare Aromatherapy melibatkan pembuatan Graphic Standard Manual (GSM) yang mencakup desain logo, aturan pemakaian logo, pemakaian warna, tipografi, dan elemen grafis. Logo utama dan logo sekunder dirancang untuk memastikan identitas merek dapat dikenali dengan mudah dalam berbagai media.
Kata Kunci: Rebranding, Graphic Standard Manual (GSM), logo, brand awareness, minyak angin aromaterapi.