RANCANGAN MEDIA PROMOSI SEKOLAH DASAR KARAKTER GENIUS ISLAMIC SCHOOL DENGAN TEKNOLOGI AUGMENTED REALITY BERBASIS ANDROID

ABSTRAK
Promosi PPDB (Penerimaan Peserta Didik Baru) pada Sekolah Dasar Karakter
Genius Islamic School, merupakan salah satu cara dalam peningkatan jumlah
pendaftar atau calon siswa baru. Namun, SD tersebut hanya menggunakan media
promosi cetak berupa brosur yang belum interaktif dan hanya berisi text dan grafis.
Demi menambahkan daya tarik SD Karakter GIS, penulis menyadari diperlukannya
inovasi dari media promosi yaitu booklet interaktif yang dilengkapi Augmented
Reality. Kelebihan aplikasi Augmented Reality untuk Sekolah Dasar Genius Islamic
School ini, dapat memunculkan objek-objek dari marker yang terdapat dalam
booklet, yaitu: 3D bagian luar bangunan sekolah keseluruhan, video dokumentasi
fasilitas sekolah, dan video dokumentasi kegiatan sekolah. Aplikasi ini dirancang
untuk Smartphone berbasis Android dengan spesifikasi minimal Lollipop.
Kata Kunci : Media Promosi, Aplikasi, Sekolah Dasar Karakter Genius Islamic
School, Augmented Reality, Booklet.

ABSTRACT
Promotion of PPDB (Acceptence of New Student) at the Elementary School of
Genius Islamic School, is one of way to increase the number of regristrants
orprospective new students. However, the elementary school only uses printed
promotional media in the form of brochures that have not been interactive and only
contain text and graphics. For the sake of adding to the appeal of SD GIS
Characters, the authors realize the need for innovation from promotional media,
namely interactive booklets equipped with Augmented Reality. The advantages of
the Augmented Reality application for Genius Islamic School Primary Schools, can
bring up the objects of the markers contained in the booklet, namely: 3D outside
the whole school building, video documentation of school facilities, and video
documentation of school activities. This application is designed for Android-based
Smartphones with minimal Lollipop specifications.
Keywords: Promotion Media, Applications, Elementary School of Genius Islamic
School, Augmented Reality, Booklet.