PENERAPAN TEKNOLOGI AUGMENTED REALITY UNTUK PROMOSI FASILITAS ASRAMA PPM AL FAQIH MANDIRI KEPADA MAHASISWA BARU DI LUAR DAERAH

This study aims to design and implement an interactive Augmented Reality (AR)-based promotional media that is informative, intended to introduce the facilities of Pondok Pesantren Mahasiswa Al-Faqih Mandiri to prospective students from outside the region. The main issue addressed is the limitations of conventional promotional media, which are less informative, not interactive, and unable to provide a comprehensive visualization of the pesantren's facilities. To address these challenges, this research employs a design approach based on Design Thinking, encompassing the stages of define, research, ideate, prototype, implementation, and evaluation. Data collection was conducted through interviews, field observations, documentation, and literature review. Markerless Augmented Reality technology is utilized, supported by 3D modeling and application development using Unity and AR Foundation. Preliminary results indicate that this AR-based promotional media can provide an interactive and informative visual experience, enabling prospective students to virtually explore the pesantren's facilities without a physical visit. It is hoped that this research can contribute to the implementation of interactive digital media technologies in Islamic educational institutions, as well as enhance the appeal and efficiency of pesantren facility promotion to prospective students from various regions.
Keywords: augmented reality, markerless AR, promotional media, Islamic boarding school, 3D modeling.

Penelitian ini bertujuan untuk merancang dan mengimplementasikan media promosi interaktif berbasis Augmented Reality(AR) yang informatif guna memperkenalkan fasilitas Pondok Pesantren Mahasiswa Al-Faqih Mandiri kepada calon santri dari luar daerah. Permasalahan utama yang diangkat adalah keterbatasan media promosi konvensional yang kurang interaktif, informatif, dan belum mampu memvisualisasikan fasilitas pesantren secara menyeluruh. Untuk mengatasi hal tersebut, penelitian ini menggunakan pendekatan Design Thinking (define, research, ideate, prototype, implementasi, evaluasi) dengan pengumpulan data melalui wawancara, observasi, dokumentasi, dan studi literatur. Teknologi markerless AR digunakan, didukung pemodelan 3D dan pengembangan aplikasi via Unity serta AR Foundation. Hasil awal menunjukkan bahwa media promosi berbasis AR ini mampu memberikan pengalaman visual yang interaktif dan informatif, memungkinkan calon santri memahami fasilitas pesantren secara virtual. Diharapkan, penelitian ini berkontribusi dalam penerapan teknologi media digital interaktif di pendidikan keagamaan, serta meningkatkan daya tarik dan efisiensi promosi fasilitas pesantren kepada calon santri dari berbagai daerah.
Kata kunci: augmented reality, markerless AR, media promosi, pondok pesantren, pemodelan 3D.