PERANCANGAN REBRANDING PRODUK MINYAK ANGIN HEALTHYCARE UNTUK MENINGKATKAN BRAND AWARENESS

This research discusses the rebranding process of Healthycare Aromatherapy
medicated oil products with the aim of increasing brand awareness. The problems
identified included a company logo that did not reflect the new values, lack of visual
branding, and minimal promotion. Using literature study and interview research
methods, this paper aims to increase brand awareness, produce a Graphic Standard
Manual (GSM), and improve consumer perception of the brand. The process of
designing the rebranding of Healthycare Aromatherapy medicated oil products
involves the creation of a Graphic Standard Manual (GSM) which includes logo
design, logo usage rules, colour usage, typography, and graphic elements. The
main logo and secondary logo were designed to ensure the brand identity can be
easily recognised in various media.
Key Word: Rebranding, Graphic Standard Manual (GSM), logo, brand awareness,
medicated oil aromatherapy.
Penelitian ini membahas tentang proses rebranding produk minyak angin
Healthycare Aromatherapy dengan tujuan meningkatkan brand awareness.
Masalah yang diidentifikasi termasuk logo perusahaan yang tidak mencerminkan
nilai-nilai baru, kurangnya visual branding, dan minimnya promosi. Metode
penelitian ini meliputi studi pustaka dan wawancara, penulisan ini bertujuan untuk
meningkatkan brand awareness, menghasilkan Graphic Standard Manual (GSM),
serta memperbaiki persepsi konsumen terhadap merek. Proses perancangan
rebranding produk minyak angin Healthycare Aromatherapy melibatkan
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pembuatan Graphic Standard Manual (GSM) yang mencakup desain logo, aturan
pemakaian logo, pemakaian warna, tipografi, dan elemen grafis. Logo utama dan
logo sekunder dirancang untuk memastikan identitas merek dapat dikenali dengan
mudah dalam berbagai media.
Kata Kunci: Rebranding, Graphic Standard Manual (GSM), logo, brand
awareness, minyak angin aromaterapi.