Uji Penerimaan Pasar Produk Sosis Solo Inovatif SoloRasa

ABSTRACT

Sosis Solo is a traditional snack from Solo, typically filled with seasoned chicken or beef and wrapped in a thin egg crepe. As a form of innovation, a new variant was developed by incorporating kepok banana blossom into the filling and adding carbonara sauce as a complement, resulting in a unique blend of savory, sweet, and creamy flavors. This product, named “SoloRasa”, was marketed through pre-orders and offline sales in collaboration with MSME partners. The sales process was conducted over 20 days in three batches, simultaneously accompanied by a market acceptance survey distributed to 60 respondents in the Greater Jakarta area (Jabodetabek), primarily targeting university students and the general public. The evaluation instruments used Likert and Guttman scales, with five indicators: taste, packaging, product, price, purchase interest, and brand image. Survey results indicated that “SoloRasa” was well-liked and positively received by consumers, particularly those aged 18-34 years, and was considered appealing regarding taste, packaging, and affordable pricing. This innovation has proven to bring a fresh image to traditional cuisine and aligns with current consumer trends.

ABSTRAK

Sosis solo merupakan jajanan tradisional khas Solo yang umumnya berisi daging ayam atau sapi berbumbu, dibungkus dengan dadar telur tipis. Sebagai bentuk inovasi, dilakukan dengan penambahan jantung pisang kepok sebagai isian, yang dipadukan dengan saus carbonara sebagai pelengkap, sehingga menciptakan perpaduan cita rasa gurih, manis dan creamy. Produk ini diberikan nama “SoloRasa” dan dipasarkan secara pre-order serta offline melalui kerja sama dengan mitra UMKM. Proses penjualan dilakukan selama 20 hari dalam tiga batch, disertai dengan penyebaran survei pasar kepada 60 responden di wilayah Jabodetabek, khususnya mahasiswa dan masyarakat umum. Instrumen penilaian menggunakan skala Likert dan Guttman, dengan lima indikator: cita rasa, kemasan, harga produk, minat beli, dan citra merek. Hasil survei menunjukkan bahwa “SoloRasa” disukai dan diterima baik oleh konsumen, khususnya usia 18-34 tahun, dan dinilai menarik dari sisi cita rasa, kemasan, serta harga yang terjangkau. Inovasi ini terbukti memberikan citra baru pada kuliner tradisional dan relevan dengan tren konsumen masa kini.