PEMBUATAN KONTEN VIDEO REELS INSTAGRAM ABBAUF TECH DARI PT. TEKNOLOGI MULIA SEJAHTERA CEMERLANG UNTUK MENINGKATKAN ENGAGEMENT

Instagram @abbauf_tech owned by PT. Teknologi Mulia Sejahtera Cemerlang experienced low engagement due to irrelevant content. The problem in this study is how to create video reels content that can increase engagement and followers. The goal is for video reels content to increase engagement and followers. The methods used to obtain data are observation and document study with the AISAS (Attention, Interest, Search, Action, Share), ELM (Elaboration Likelihood Model), SWOT (Strength, Weakness, Opportunity, Threats), and STP (Segmenting, Targeting, Positioning) approaches. The results using SWOT (Strength, Weakness, Opportunity, Threats) and AISAS (Attention, Interest, Search, Action, Share) analysis with the Fun Post content pillar and the content algorithm that successfully obtained the highest engagement per post (24) from 97 engagements to 1,101 indicate the audience's attention and interest in video reels content. In conclusion, the strategy of creating video reels can effectively increase account engagement. This means that the creation of Abbauf Tech reels video content at PT. Teknologi Mulia Sejahtera Cemerlang can increase engagement, but in this study, followers did not increase.
Instagram @abbauf_tech milik PT. Teknologi Mulia Sejahtera Cemerlang mengalami engagement rendah akibat konten yang kurang relevan. Permasalahan dalam penelitian ini adalah bagaimana membuat konten video reels yang dapat meningkatkan engagement dan followers. Tujuannya agar konten video reels dapat meningkatkan engagement dan followers. Metode yang digunakan untuk memperoleh data yaitu observasi dan studi dokumen dengan pendekatan AISAS (Attention, Interest, Search, Action, Share), ELM (Elaboration Likelihood Model), SWOT (Strength, Weakness, Opportunity, Threats), dan STP (Segmenting, Targetting, Positioning). Hasilnya menggunakan analisis SWOT (Strength, Weakness, Opportunity, Threats) dan AISAS (Attention, Interest, Search, Action, Share) dengan pilar konten Fun Post dan algoritma konten yang berhasil mendapat engagement per post tertinggi (24) dari engagement 97 menjadi 1.101 menunjukkan adanya perhatian dan minat audience terhadap konten video reels. Kesimpulannya, strategi pembuatan video reels bisa meningkatkan engagement akun secara efektif. Artinya pembuatan konten video reels Abbauf Tech di PT.Teknologi Mulia Sejahtera Cemerlang bisa meningkatkan engagement tetapi dalam penelitian ini followers tidak meningkat.