PERANCANGAN ULANG LOGO DAN MEDIA PROMOSI CAFE DI UMKM MOMMY ANGEL

A brand plays a role in influencing consumer decisions to choose a product.
The value of a well-established brand is very high, because a brand is created in
the mind. A good brand name can evoke feelings of trust, confidence, security,
strength, durability, speed, social status and other desirable associations. Brands
can be built in many ways. One of the most important ways is designing a visual
identity, such as a logo. Logos are graphic elements in the form of ideograms,
symbols, emblems, icons, marks that collectively form a trade or commercial brand.
A logo is an entry point that reflects a brand. In addition, a logo must be able to
display the personality and soul of the entity it represents. Considering how
important a logo is for a brand, Mommy Angel Cafe does not yet have a logo that
can represent the image of this business and the products it offers. Therefore, by
conducting a redesign or rebranding process of the logo with visuals and identity
that can represent the image of the business and products, it can also be easily
recognized by the public and be able to increase the target of its sales.